Husqvarna AB (publ) Stock

Husqvarna AB (publ) produces outdoor power products for forest, park and garden care, watering products and power tools for construction.

Divisions

The company operates through three divisions: Husqvarna, Gardena, and Construction.

Husqvarna Division

This division provides forest and garden products and services. Major products include professional chainsaws, robotic lawn mowers, chainsaws and trimmers. The Husqvarna Fleet Service provides business solutions.

Products

Lawn Care: The company offers robotic lawn mowers, zero turn mowers, stand-on mowers, riding lawn mowers, walk behind mowers, commercial walk behind mowers, and riders.

Saws and Tree Care: The company offers chainsaws, forestry clearing saws, pole saws, power cutters, stump grinders, and log splitters.

Cleaning: The company offers pressure washers and vacuum cleaners

Grounds Care: The company offers string trimmers, hedge trimmers, leaf blowers, edgers, and brushcutters.

Battery Products: The company offers a series of battery products.

Turf Care: The company offers tillers, aerators, dethatchers, sod cutters, seeders, and sprayers.

Winter: The company offers snow blowers.

Accessories: The company offers chainsaw accessories, riding mower attachments, trimmer accessories, personal protective gear, forestry tools and axes, and lubricants, oils and fuels.

Gardena Division

This division provides gardening products to home and garden owners.

Products

Watering: The company offers hose fittings, hoses, hose trolleys/reels, nozzles/sprayers, sprinklers, cleansystem, water controls, sprinkler system, micro-drip-system, holiday watering products, pipeline, pumps, and technical fittings.

Lawn Care: The company offers robotic lawnmowers, rotary lawnmowers, cylinder lawnmowers, grass trimmers, battery grass shears, mechanical grass shears, scarifier/lawn rake, and spreaders.

Tree and Shrub Care: The company offers hedge trimmers, shrub shears, secateurs, loppers, branch pruners, garden saws, and axes.

Soil and Ground: The company offers combisystems, digging tools, garden tools, winter tools, garden cleaning items, pressure sprayers, gloves, and garden accessories.

GARDENA Smart System: The company GARDENA smart system for intelligent lawn care, watering or power solution.

City Gardening

Balcony: The company offers city gardening planting mat, micro-drip-systems, balcony boxes.

Terrace and Roof Terrace: city gardening wall-mounted hose box, terrace hose box, and terrace spiral hose.

Small Urban Garden: The company offers robotic lawnmower for small urban gardens, classic cylinder lawnmower, and handspreaders.

Construction Division

This division provides professionals with support, service and tools for the construction and stone industries.

Products

Machines: The company offers compaction equipment, concrete placement equipment, early entry saws, floor grinders, dust and slurry management, and wall saws.

Strategy

The company’s strategy is to achieve market leadership.

Customers and Distribution

The company sells forest, park and garden products to approximately 25,000 dealers and major retailers worldwide, which in turn sell them to end-users. Dealers, who represent around 35 percent of the total distribution in the market, primarily sell products in the high-performance segments to professional users and prosumers (demanding consumers) and offer product service while retailers, who represent around half of the market, sell products in the low to medium price ranges, mainly targeting consumer segments. Construction and stone industry products are sold directly to end-users, such as sawing and drilling contractors and quarry operators, to rental companies that lease the equipment to end-users and to dealers who sell to professional construction end-users.

Seasonality

Forest and garden products, which represent around 85 percent of the company’s total sales, are highly seasonal due to end-user buying patterns. Most equipment is sold during the spring and summer when most lawn care and gardening activities take place. Because the main markets are located in the Northern hemisphere, sales are highest toward the end of the first quarter (year ended December 2018) and in the second quarter. The third quarter marks the end of the gardening season, given average weather patterns. The season for watering products is even shorter and often ends after the second quarter. Demand for forestry products tends to be somewhat higher during the second half of the year. For construction products, demand is fairly evenly distributed over the year.

History

Husqvarna AB (publ) was founded in 1689.