Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells various related services.
iPhone is the company’s line of smartphones based on its iOS operating system. In October and November 2020, the company released iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max, all with 5G technology. In September 2021, the company released iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max.
Mac is the company’s line of personal computers based on its macOS operating system. In November 2020, the company released new versions of MacBook Air, 13-inch MacBook Pro and Mac mini, and in May 2021, it released a redesigned iMac, all enabled by the Apple M1 chip. In October 2021, the company released a redesigned MacBook Pro, available in 14- and 16-inch models and powered by the Apple M1 Pro or M1 Max chip.
iPad is the company’s line of multipurpose tablets based on its iPadOS operating system. In October 2020, the company released a new iPad Air, and in April 2021, the company released a new iPad Pro enabled by the Apple M1 chip. In September 2021, the company released an updated iPad and a new iPad mini.
Wearables, Home and Accessories
Wearables, Home and Accessories includes AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch and accessories. AirPods are the company’s wireless headphones that interact with Siri. In December 2020, the company released AirPods Max, new over-ear wireless headphones, and in October 2021, the company released the third generation of AirPods. Apple Watch is the company’s line of smart watches based on its watchOS operating system. In September 2021, the company announced Apple Watch Series 7, which was available starting in October 2021.
The company’s advertising services include various third-party licensing arrangements and its own advertising platforms.
The company offers a portfolio of fee-based service and support products under the AppleCare brand. The offerings provide access to the company’s technical support, access to the global company authorized service network for repair and replacement services, and in various cases additional coverage for instances of accidental damage and/or theft and loss, depending on the country and type of product.
The company’s cloud services store and keep customers’ content and available across various company devices and Windows personal computers.
The company operates various platforms, including the App Store, which allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts.
The company also offers digital content through subscription-based services, including Apple Arcade, a game subscription service; Apple Music, which offers users a listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; and Apple TV+, which offers original content. During 2021, the company released Apple Fitness+, a personalized fitness service.
The company offers payment services, including Apple Card, a co-branded credit card, and Apple Pay, a cashless payment service.
Markets and Distribution
The company’s customers are primarily in the consumer, small and mid-sized business, education, enterprise and government markets. It sells its products and resells third-party products in majority of its major markets directly to consumers, small and mid-sized businesses, and education, enterprise and government customers through its retail and online stores and its direct sales force. The company also employs various indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers and resellers.
The company has historically experienced higher net sales in its first quarter (year ended September 2021) compared to other quarters in its fiscal year due in part to seasonal holiday demand.
Apple Inc. was founded in 1977. The company was incorporated in the state of California in 1977.