Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services.
iPhone is the company's line of smartphones based on its iOS operating system. The iPhone line includes iPhone 15 Pro, iPhone 15, iPhone 14, iPhone 13 and iPhone SE.
Mac is the company's line of personal computers based on its macOS operating system. The Mac line includes laptops MacBook Air and MacBook Pro, as well as desktops iMac, Mac mini, Mac Studio and Mac Pro.
iPad is the company's line of multipurpose tablets based on its iPadOS operating system. The iPad line includes iPad Pro, iPad Air, iPad and iPad mini.
Wearables, Home and Accessories
Wearables includes smartwatches and wireless headphones. The company's line of smartwatches, based on its watchOS operating system, includes Apple Watch Ultra 2, Apple Watch Series 9 and Apple Watch SE. The company's line of wireless headphones includes AirPods, AirPods Pro, AirPods Max and Beats products.
Home includes Apple TV, the company's media streaming and gaming device based on its tvOS operating system, and HomePod and HomePod mini, and high-fidelity wireless smart speakers.
Accessories includes Apple-branded and third-party accessories.
The company's advertising services include third-party licensing arrangements and its own advertising platforms.
The company offers a portfolio of fee-based service and support products under the AppleCare brand. The offerings provide priority access to Apple technical support, access to the global Apple authorized service network for repair and replacement services, and in many cases additional coverage for instances of accidental damage or theft and loss, depending on the country and type of product.
The company's cloud services store and keep customers' content up-to-date and available across multiple Apple devices and Windows personal computers.
The company operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts.
The company also offers digital content through subscription-based services, including Apple Arcade, a game subscription service; Apple Fitness+SM, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+®, a subscription news and magazine service; and Apple TV+, which offers exclusive original content and live sports.
The company offers payment services, including Apple Card, a co-branded credit card, and Apple Pay, a cashless payment service.
The company manages its business primarily on a geographic basis. The company's segments consist of the Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Americas includes both North and South America. Europe includes European countries, as well as India, the Middle East and Africa. Greater China includes China mainland, Hong Kong, and Taiwan.
Markets and Distribution
The company's customers are primarily in the consumer, small and mid-sized business, education, enterprise and government markets. The company sells its products and resells third-party products in most of its major markets directly to customers through its retail and online stores and its direct sales force. The company also employs a variety of indirect distribution channels, such as third-party cellular network carriers, wholesalers, retailers and resellers. During 2023, the company's net sales through its direct and indirect distribution channels accounted for 37% and 63%, respectively, of total net sales.
The company holds a broad collection of intellectual property rights relating to certain aspects of its hardware devices, accessories, software and services. This includes patents, designs, copyrights, trademarks and other forms of intellectual property rights in the U.S. and various foreign countries.
The company has historically experienced higher net sales in its first quarter (year ended September 30, 2023) compared to other quarters in its fiscal year due in part to seasonal holiday demand.
Apple Inc. was founded in 1977. The company was incorporated in the state of California in 1977.