About Amazon.com Inc
Amazon.com, Inc. engages in the sale of a range of products and services to customers.
The company serves its primary customer sets, consisting of consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company serves consumers through its online and physical stores and focus on selection, price, and convenience. The company offers programs that enable sellers to grow their businesses, sell their products in its stores, and fulfill orders through it, and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. The company serves developers and enterprises of all sizes through AWS, which offers a broad set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services. The company also manufactures and sells electronic devices. In addition, the company provides advertising services to sellers, vendors, publishers, authors, and others, through programs, such as sponsored ads, display, and video advertising.
Segments
The company operates through three segments: North America, International, and AWS.
North America
The North America segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and subscriptions through North America-focused online and physical stores. This segment includes export sales from these online stores.
International
The International segment primarily consists of amounts earned from retail sales of consumer products (including from sellers) and subscriptions through internationally-focused online stores. This segment includes export sales from these internationally-focused online stores (including export sales from these online stores to customers in the U.S., Mexico, and Canada), but excludes export sales from the company’s North America-focused online stores.
AWS
The AWS segment consists of amounts earned from global sales of compute, storage, database, and other services for start-ups, enterprises, government agencies, and academic institutions.
Consumers
The company serves consumers through its online and physical stores and focus on selection, price, and convenience. The company designs its stores to enable hundreds of millions of unique products to be sold by it and by third parties across dozens of product categories. Customers access the company’s offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. The company also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and it develops and produces media content. The company offers subscription services, such as Amazon Prime, a membership program that includes fast, free shipping on millions of items, access to award-winning movies and series, and other benefits.
The company fulfills customer orders in a number of ways, including through: North America and International fulfillment networks that it operates; co-sourced and outsourced arrangements in certain countries; digital delivery; and through its physical stores. The company operates customer service centers globally, which are supplemented by co-sourced arrangements.
Sellers
The company offers programs that enable sellers to grow their businesses, sell their products in its stores, and fulfill orders through it.
Developers and Enterprises
The company serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a broad set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
Content Creators
The company offers programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content.
Advertisers
The company provides advertising services to sellers, vendors, publishers, authors, and others, through programs such as sponsored ads, display, and video advertising.
Seasonality
The company’s business is affected by seasonality, which historically has resulted in higher sales volume during its fourth quarter (year ended December 31, 2022), which ends December 31.
History
Amazon.com, Inc. was founded in 1994. The company was incorporated in 1994 in the state of Washington and reincorporated in 1996 in the state of Delaware.
