Daimler Stock

Mercedes-Benz Group AG operates as an automotive company worldwide.

The company, with its Mercedes-Benz Cars & Vans, Daimler Trucks & Buses, and Daimler Mobility divisions, is one of the leading global suppliers of premium and luxury cars; and one of the world’s largest manufacturers of commercial vehicles.

Mercedes-Benz Mobility AG offers financing, leasing, car subscription and car rental, fleet management, digital services for charging and payment, insurance brokerage, as well as innovative mobility services. Daimler Mobility offers financing, leasing, fleet management, investments and insurance brokerage, as well as innovative mobility services.

Mercedes-Benz AG is responsible for the business of Mercedes-Benz Cars & Vans, and Daimler Truck AG combines the activities of Daimler Trucks & Buses. Daimler Mobility AG is responsible for the company’s financing and leasing products.

The products supplied by Mercedes-Benz Cars comprise an exclusive offer per segment, ranging from the family of compact models to a highly varied portfolio of C-Class and E-Class models, G-Class, SUVs, roadsters, coupes and convertibles, and S-Class luxury sedans. The Mercedes-Benz umbrella brand is supplemented by the sub-brands Mercedes-EQ, Mercedes-AMG and Mercedes-Maybach, which are able to meet individual customer requirements even more precisely. The product range is rounded out by the Mercedes me brand for personalized services and connectivity and the high-quality small cars of the smart brand for an urban environment. The most important markets for Mercedes-Benz Cars in 2020 were China with 36% of unit sales, Germany (14%), the other European markets (24%), the United States (12%), South Korea (4%), and Japan (2%). Mercedes-Benz Cars is continuously refining its flexible production network. For example, the company is systematically preparing to meet the requirements of electric mobility, digitalization and CO2-neutral vehicle production.

Mercedes-Benz Vans is a global supplier of a complete portfolio of vans and related services. The models offered in the commercial segment comprise the Sprinter large van, the Vito mid-size van (marketed as the ‘Metris’ in the United States) and the Citan urban delivery van. In the private customer segment, Mercedes-Benz Vans offers the V-Class full-size MPV and Marco Polo camper vans and recreational vehicles. Within the framework of its eDrive@VANS activities, Mercedes-Benz Vans is also demonstrating just how systematically it is moving forward with the electrification of the van model segment with the eVito, the eVito Tourer, the eSprinter and the first all-electric full-size MPV from Mercedes-Benz — the EQV. The division has manufacturing facilities in Germany, Spain, the United States and Argentina; and also produces vehicles in the Fujian Benz Automotive Co. Ltd. joint venture in China. Production of the Citan is part of the strategic alliance with Renault-Nissan-Mitsubishi. The most important markets for vans are the EU30 region (European Union, the United Kingdom, Switzerland, and Norway), which accounted for 65% of unit sales in the year under review, North America (15%) and Asia (10%).

Daimler Trucks & Buses is one of the world’s largest manufacturer of trucks above 6 metric tons gross vehicle weight. Daimler Trucks & Buses operates a global network in which it produces trucks under the brands Mercedes-Benz, Freightliner, Western Star, FUSO and BharatBenz; and buses under the brands Mercedes-Benz, Setra, Thomas Built Buses and FUSO. Daimler Trucks & Buses has more than 40 production facilities that are located in North America, Europe, Asia and Latin America. In China, Beijing Foton Daimler Automotive Co., Ltd. (BFDA), a joint venture with the company’s Chinese partner, Beiqi Foton Motor Co., Ltd., has been producing trucks under the Auman brand name since 2012. Daimler Trucks’ product range includes light-, medium- and heavy-duty trucks for long-distance, distribution and construction-site haulage, as well as special vehicles that are used mainly in municipal applications. Due to close links in terms of production technology, the product range of Daimler Trucks also includes buses of the Thomas Built Buses and FUSO brands. Daimler Trucks’ most important sales markets in 2020 were North America with 39% of unit sales, Asia with 27% and the EU30 region with17%. The Daimler Buses product range comprises city and inter-city buses, touring coaches and bus chassis. Whereas the company mainly sells complete buses in Europe, its business in Latin America, Mexico, Africa and Asia focuses on the production and distribution of bus chassis. Daimler Buses’ most important sales markets in 2020 were the EU30 region with 37% and Latin America with 38% of unit sales.

The Daimler Mobility division supports the sale of the company’s automotive brands worldwide with tailored mobility and financial services. These services range from customized leasing and financing packages and insurance solutions to flexible subscription and rental models and fleet management services for business customers. Daimler Mobility has more than five million leased and financed vehicles in 39 markets for its financing, leasing and insurance business alone, which offers clear proof of its ability to offer outstanding services that meet a wide range of requirements. The mobility ecosystem is rounded out by flexible-use services, such as Mercedes-Benz Rent (rental vehicles), as well as investments in companies that offer mobility services. Along with the services offered by the YOUR NOW joint ventures, Daimler Mobility also provides premium ride-hailing services with luxury vehicles via StarRides and Blacklane.

Strategy

The company’s strategy is to think and act like a luxury brand; expand customer base by growing sub-brands; embrace customers; lead in electric drive and car software; improve industrial footprint; lead in electric drive and digital solutions; grow services; add value for customers; differentiate by technologies; lead globally; promote personal responsibility, initiative, agile thinking and efficient action; focus on core business; consistently develop its online business and promote the transition to electric mobility and sustainability; and enhance core business.

Research and Development

The company’s expenditures for research and development were €8.6 billion in 2020. Mercedes-Benz Cars & Vans had research and development expenditures of €7.2 billion. In 2020 research and development expenditures at Daimler Trucks & Buses amounted to €1.5 billion.

History

The company was founded in 1886. It was incorporated in 1926. The company was formerly known as DaimlerChrysler AG and changed its name to Daimler AG in 2007 and then to Mercedes-Benz Group AG in February 2022.