Stock Value
About Beiersdorf
Beiersdorf Aktiengesellschaft manufactures and distributes consumer goods in the areas of skin and body care in Germany, rest of Europe, the Americas, Africa, Asia, and Australia. The company is a subsidiary of maxingvest ag.
Segments
The company operates in two segments, Consumer Business and tesa Business.
The Consumer Business segment offers skin and body care products.
The tesa Business segment manufactures and sells self-adhesive products and system solutions for industries, craft businesses, and consumers. This segment offers its system solutions for use in automotive, electronics, printing and paper, and construction industries; and adhesive systems for use in mobile devices, such as smartphones, tablet PCs, and MP3 players.
The company develops and produces transdermal systems, also called pharmaceutical plasters, for the pharmaceutical industry. It also focuses on medicated oral films that dissolve in the mouth without the need for additional fluids. The tesa umbrella brand provides consumers in Europe and Latin America with a range of products for use in the home, office, and garden. In addition to the classic tesafilm adhesive tape, these include solutions for insulation, painting and masking, repairing, packaging, and mounting, as well as household insect-protection products. In the craftsmen business area, tesa focuses on customized product ranges for professional craftsmen, such as painters and varnishers.
The company’s products are sold under the brands, including NIVEA, Eucerin, La Prairie, Hansaplast/Elastoplast, Labello, Florena, 8x4, Hidrofugal, atrix, Aquaphor, SLEK, and Maestro.
Strategy
The key elements of the company’s strategy include strengthening its brands first and foremost NIVEA; increasing its innovative power; expanding its presence in emerging markets and consolidating its market position in Europe.
History
The company was founded in 1882.
