Yellow Pages Stock

Yellow Pages Limited (Yellow Pages), through its subsidiaries, operates as a digital media and marketing solutions provider in Canada.

The company offers targeted tools to local businesses, national brands and consumers allowing them to interact and transact within digital economy.

Customer Offerings

Yellow Pages offers, through its YP segment, small and medium-sized enterprises (SMEs) across Canada full-serve access to one of the country’s most comprehensive suites of digital and traditional marketing solutions, notably online and mobile priority placement on Yellow Pages digital media properties, content syndication, search engine solutions, website fulfillment, social media campaign management, digital display advertising, video production and e-commerce solutions, as well as print advertising. The company’s dedicated sales force and customer care team of approximately 300 professionals offer this full suite of marketing solutions to local businesses across the country, while also supporting the evolving needs of its existing customer base of 125,400 small and medium-sized enterprises (SMEs).

Media Properties

The company’s media properties, primarily desktop, mobile and print, continue to serve as effective marketplaces for Canadian local merchants, brands and consumers. The company’s network of media properties enables Canadians to discover businesses in their neighbourhoods across the services, real estate, dining and retail verticals.

Descriptions of the company’s digital media properties, are found below:

YP – Available both online at YP.ca and as a mobile application, YP allows users to discover and transact within their local neighbourhoods through comprehensive merchant profiles, relevant editorial content, reviews and booking functionalities;

Canada411 (C411) – One of Canada’s most frequented and trusted online and mobile destinations for personal and local business information;

The company is the official directory publisher for Bell, Telus, Bell Aliant, MTS Allstream, and a number of other incumbent telephone companies; and

411 Local Search Corp. (411.ca) – A digital directory service to help users find and connect with people and local businesses.

Segments

The company operates through two segments, YP and Other.

The YP segment provides small and medium-sized businesses across Canada digital and traditional marketing solutions, including online and mobile priority placement on Yellow Pages owned and operated media, content syndication, search engine solutions, website fulfillment, social media campaign management and digital display advertising, video production and print advertising. This segment also includes the 411.ca digital directory service helping users find and connect with people and local businesses, which was integrated with the company’s wholly owned subsidiary, Yellow Pages Digital & Media Solutions Limited, as of September 30, 2019.

The Other segment includes YP Dine digital property allowing users to discover, search for and book local restaurants in addition to offering online ordering capabilities until its sale on April 30, 2019. This segment also includes Mediative until its liquidation on January 31, 2019. Mediative’s offers included dedicated marketing and performance media services to national clients Canada-wide. The operations of the businesses sold in 2018 were also included in this segment until their respective disposal date, namely:

Totem, which provided customized content creation and delivery for global brands until its sale on May 31, 2018;

Western Media Group, magazines generating local lifestyle content specific to the Western Canada region until its sale as of May 31, 2018;

RedFlagDeals.com, a Canadian provider of online and mobile promotions, deals, coupons and shopping forums, until its sale on August 22, 2018;

ComFree/DuProprio (CFDP) provided homeowners in Canada with media to sell their homes in a cost-effective manner until its sale on July 6, 2018;

Yellow Pages NextHome until its sale on July 23, 2018; and

JUICE Mobile’s proprietary Programmatic Direct and Real-Time Bidding platforms that facilitated the automatic buying and selling of mobile advertising between brands and advertisers, until its sale on December 31, 2018.

History

Yellow Pages Limited was founded in 1908.