DeNA Stock

DeNA Co., Ltd. operates as an e-commerce company. The company also provides services for mobile phone users.

Activities

E-commerce

The company offers various e-commerce-related services for mobile phone users based on the know-how it has gained through its e-commerce and auction services to PC users. The mobile phone carrier, au, offers its services under its company brand.

The company's sites include bidders (www.bidders.co.jp), which offers a marketplace in which anyone-both individuals and corporate entities-can freely participate; Pocket bidders (pokb.jp, a shopping site for mobile phone users and is formally registered on i-mode and Vodafone menus; aumall.jp, which is au Shopping Mall, au's official shopping mall site, uses a Pocket bidders' platform customized for KDDI's EZweb mobile phone Internet service and is operated under the au brand; Mobadepa (mbdp.jp), which is a one-stop shopping site to Mobage-town users, offering merchandise available at Pocket bidders and the au Shopping Mall; Mobaoku (mbok.jp), which is an auction site designed specifically for mobile phone users; The au one Mobaoku site (auok.jp), which uses Mobaoku's auction system platform customized for KDDI's mobile phone Internet service (EZweb), and is operated under the au brand; Mobakore (mbkr.jp), which is a shopping site offering fashion coordinates for various occasions and style preferences aimed at young women in their late teens and early twenties; PAYGENT (www.paygent.co.jp), which makes online transactions; NETSEA (www.netsea.jp), which is a B-to-B marketplace that networks buyers and suppliers; Oikura (www.oikura.co.jp), which is an information service for second-hand shops which can also be accessed from bidders through its purchase of unwanted items service; AirLink (www.airlink.co.jp), which provides travel services, and sells travel and life insurance policies; Skygate (www.skygate.co.jp), which operates an online travel site; Soramaru, (www.soramaru.jp), which is an online international flight reservation site; arukikata.com, which is a discount airline ticket site; and www.sougouhoken.jp, which is an insurance Web site known as the comprehensive insurance center.

Internet Advertising

The company operates an Internet advertising business that provides opportunities to connect advertisers with consumers via its high-traffic Web sites, such as Mobage-town and Mobaoku, as well as other online media.

Pocket Affiliate: Pocket Affiliate (smaf.jp) offers services that connect owners of mobile and PC Web sites and mail magazines who want to earn profits from advertisements with businesses that wish to advertise their services or products on Web pages and mail magazines.

Pocket Match: Pocket Match (smaf.jp/_inq_pkm) is a pay for performance (P4P) advertising network service tailored to search results and the attributes of each site.

Global Business

DeNA Beijing Co., Ltd., the company’s wholly owned subsidiary in China, has approximately 460 million mobile phone subscribers. Jia Jia Cheng is a free social networking site for mobile phone users. Jia Jia Cheng means a mecca for a spectrum of users and content. Users can enjoy e-mail, chat rooms, diaries, message boards, and shared interest communities.

New Businesses

Shumee-to Club: Shumee-to Club (smcb.jp) is a hobby-oriented social networking service site for middle-aged and older people launched jointly with Club Tourism International Inc. The site offers users opportunities to network with people who share the same interests, communicate with friends via the Internet, and exchange vacation photos.

Minna-no Wedding: Minna-no Wedding (www.mwed.jp) is a word-of-mouth information site with great tips for finding a catering hall and planning the perfect wedding. It offers users’ candid customer reviews of caterers, detailed wedding cost estimates from those who have been there, and other information need to plan wedding.

History

DeNA Co., Ltd. was founded in 1999.