Stock Value
About Advanced Info Service Public Company
Advanced Info Service Public Company Limited operates as a digital life service provider that offers mobile, fixed broadband, and digital services.
The mobile services provided by the company include voice calls, mobile data, Wi-Fi, international direct dialing, and international roaming. As an addition to its mobile business, the company launched a fixed broadband service in 2015 under the brand name ‘AIS Fibre’.
Segments
The company operates through three segments: Mobile Phone and Call Center Services, Mobile Phone Sales, and Datanet and Broadband Services.
Products and Services
Mobile Phone Business
The company operates 4G/3G/2G mobile services. As of December 31, 2017, the company had a total of 40.1 million mobile numbers, 7.4 million of which were postpaid and 32.7 million prepaid. The company’s service is operated on the telecom licenses granted by the National Broadcasting and Telecommunications Commission.
As of December 31, 2017, the company had in total 55MHz of bandwidth consisting of both high bands on 2100 and 1800MHz, a total of 45MHz (the license scheme and a partnership with the TOT), and a low band on 900MHz, accounting for 10MHz (under the license scheme). All frequencies are managed to provide 4G, 3G, and 2G technologies depending on customers’ needs in each area. The company’s mobile network covers 98% of population.
As of December 31, 2017, the company had also designed the network with due consideration populated areas, including both far-away places, such as newly-born communities, new tourist attractions, and high-traffic areas, such as city areas, main roads, tourist attractions, and high-rise buildings.
The company also provides approximately 90,000 access points of AIS Super Wi-Fi, which could render a maximum speed of 650Mbps. AIS Super Wi-Fi is mainly installed in places where customers tend to move less, such as in department stores, chain stores, coffee shops, and offices. The combination of mobile network and AIS Super Wi-Fi complements each other to give connectivity, which helps increase customer’s experience with the company.
International Roaming and International Direct Dialing
The company provides international roaming services for its customers travelling abroad to use mobile services for voice calls and data by roaming abroad on its partners’ network, without changing SIM and phone number. The company has agreements with 479 international operators in all continents, covering 232 countries to provide international roaming services.
The company has the major 4G roaming network coverage in Asia by partnering with 194 international operators in 111 countries. The company also provides international direct dialing services for international call from Thailand to approximately 240 foreign countries. In 2017, the company has expanded retail roaming packages to cover approximately 160 countries. These roaming packages provide worry-free roaming experience of both voice and data roaming to its customers. Customers could roam onto its partners’ 4G network and use full speed of Internet.
The company has SIM2FLY products offering super saving in roaming as prepaid SIM for non-stop Internet roaming starting from Baht 399. Customers could make phone calls to Thailand or receive calls starting from Baht 6 per minute. In 2017, the company expanded SIM2Fly to cover approximately 60 countries in all continents providing convenience and value to customers. SIM2FLY could be bought in Thailand before traveling and used upon arrival at destination.
Fixed Broadband Business
The company has invested in approximately 150,000 km of fibre optic cables nationwide to connect all of its mobile base stations. AIS Fibre offers packages suitable for different needs, including the price plans that offer AIS Fibre at the same prices as ADSL and VDSL technology to persuade customers to upgrades onto fibre.
In addition, AIS Fibre offers high-speed packages ranging from 50 Mbps up to 1 Gbps to attract customers who need high-speed Internet at home, as well as those who have large-sized families. In the middle of 2017, AIS Fibre first launched a full convergence product, which combines content, such as Hollywood movies and sports with its AIS PLAYBOX to create differentiation in the market.
The company’s digital services focus in four areas, including video content, Enterprise Cloud, mobile money, and the Internet of Things (IoT).
In 2016, the company launched new digital broadcasting and OTT (over-the-top) businesses to provide music, karaoke, and games through its AIS PLAY application, available on both mobiles and tablets. Also, in 2015, the company launched Internet television on AIS PLAYBOX through the AIS Fibre service.
The company announced partnerships with content providers to launch various OTT contents, such as movies, Hollywood series, HOOQ, Netflix, ViU (Korean series), and NBA (basketball leagues), as well as free digital and satellite channels. This comes in both forms of live and video on demand, such as HBO GO and could be accessed through both AIS PLAY and PLAYBOX.
‘AIS Business Cloud’ was launched during 2017 to offer the company’s Enterprise customers Cloud service, platform and infrastructure for business purpose, which demand security and high performance.
The company has the ability to provide the cloud services that span colocation and infrastructure as a service, including virtual machine, data storage, disaster recovery as a service, which could support business continuity for enterprise customers when required. The company also provides its enterprise customers with database as a service as a management database, which offers the advantage of cloud usage for both expense and performance management.
The company also focuses on creating an ecosystem for IoT services. In 2017, the company launched the ‘Mobike’, an application used for renting and returning bicycles in university campuses.
Distribution Channel
The company’s distribution channels are divided into four main categories, such as AIS Shop, distributors, direct sales, and online distribution channels.
