ZoomInfo Technologies Stock

ZoomInfo Technologies Inc. (ZoomInfo) operates as a global leader in modern go-to-market software, data, and intelligence for sales, marketing, operations, and recruiting teams.

RevOS – the company’s modern, cloud-based operating system for revenue professionals – delivers comprehensive and high-quality intelligence and analytics to provide sales, marketing, operations, and recruiting professionals accurate information and insights on the organizations and professionals they target. This enables the company’s customers to shorten sales cycles and increase win rates by empowering sellers, marketers, and recruiters to deliver the right message to the right person at the right time.

ZoomInfo defines the modern go-to-market technology stack across three distinct layers that build upon each other:

The company’s Intelligence Layer is the foundation of its data-driven strategy. The company’s best-in-class data, curated through first- and third-party sources, includes billions of data points about companies and contacts, such as intent, hierarchy, location, technographic, and financial information.

The company’s Orchestration Layer integrates and enriches its data sources. At this stage, the company’s products assign and route data, leads, and insights to the appropriate people. This creates a dataset that is continuously updated and can be used to power automated business workflows. The company’s services connect with major customer relationship management (‘CRM’) system providers.

The company’s Engagement Layer allows sales, marketing, operations, and recruiting professionals to put data-driven insights into action to identify and communicate with prospects and customers. In SalesOS, frontline teams, managers, and leaders use Engage for multi-touch and multi-channel sales engagement, as well as Chorus for call and web meeting recording, transcription, insight generation, and coaching. In MarketingOS, marketers drive awareness, lead generation, and deal acceleration campaigns through account-based marketing, advertising, and onsite conversion optimization solutions, along with ZoomInfo Chat for intelligent onsite experiences through live conversation and chatbots. In TalentOS, recruiters and talent acquisition professionals access a database that helps them efficiently find candidates. Recruiters can filter and reach more good-fit candidates, use pipeline management tools to collaborate and organize the hiring process, and automate the candidate outreach process. In OperationsOS, the company’s sales operations customers use a suite of products, services, and solutions to ingest, match, enrich, and connect data feeds into multiple systems.

The company is able to deliver high-quality intelligence at scale by leveraging an artificial intelligence (‘AI’) and machine learning (‘ML’) powered engine that gathers data from millions of sources and standardizes, matches to entities, verifies, cleans, and applies the processed data to companies and people at scale. This data engine along with the company’s team of research analysts and data scientists enrich the company’s platform by providing deep insights, such as personnel moves, pain points, or planned investments, technologies used by companies, intent signals, decision-maker contact information, advanced attributes (such as time series growth, granular department and location information, and employee trends), organizational charts, news and events, hierarchy information, locations, and funding details. The company’s customers access insights directly in its platform and can also integrate its data and insights directly into their CRM system or sales and marketing automation systems, to improve their existing go-to-market processes.

Platform

The company’s modern, cloud-based operating system for revenue professionals delivers comprehensive and high-quality intelligence and analytics to provide sales, marketing, operations, and recruiting professionals accurate information and insights on the organizations and professionals they target.

The company enhances the breadth of this intelligence with deep insights, such as personnel moves, pain points, or planned investments, technologies used by companies, intent signals, decision-maker contact information, advanced attributes (such as time series growth, granular department and location information, and employee trends), organizational charts, news and events, hierarchy information, locations, and funding details. All of this can be integrated directly into the company’s customers’ CRM and sales and marketing automation systems.

This 360-degree view of key business insights provides detailed understanding, and coupled with the company’s analytics, shortens sales cycles and increases win rates by enabling sellers, marketers, and recruiters to deliver the right message, to the right person, at the right time. The company’s intelligence is kept up to date in real time. This is accomplished through a combination of robust systems and processes leveraging AI, ML, and the company’s proprietary human-in-the-loop approach.

Data Engine

The company delivers high-quality intelligence at scale by leveraging an AI and ML-powered engine that gathers data from millions of sources and standardizes, matches to entities, verifies, cleans, and applies the processed data to companies and people at scale. The company aggregates and extracts distinct types of data, such as revenue, locations, technologies, keywords, contact information, including email addresses, titles, and phone numbers, and many others, from millions of public and proprietary sources. The company’s evidence-based ML algorithm scores, ranks, and makes determinations about these billions of data points each week. To help train the company’s AI and ML technologies and augment its contributory network, the company has a team of research analysts and data scientists with deep expertise in cleaning business-to-business data. This human-in-the-loop team plays a strategic role, focusing on quality assurance and addressing data and intelligence gaps that technology alone cannot solve. The company has processes in place to use its research team to tag anomalies in data, review data pieces that require another manual verification, identify patterns to transform this understanding into algorithms, and identify methods to automate data gathering. The company is able to provide a contractual guarantee of at least 95% accuracy with respect to certain data points as a result of the company’s focus on quality.

Customers

The company’s large and diversified customer base spans a wide variety of industry verticals, including software, business services, manufacturing, telecommunications, financial services, media and internet, transportation, education, hospitality, and real estate. The company’s customers range from the largest global enterprises, to mid-market companies, down to small businesses.

The company sells access to its platform to both new and existing customers. The company’s paid products are SalesOS, MarketingOS, OperationsOS, and TalentOS (with add-on options for some products); and the company has a free community edition, ZoomInfo Lite.

Intellectual Property

The company owns a number of patents, registered trademarks (including ZOOMINFO and DISCOVERORG, among others), and copyrights in the United States. The company also has a portfolio of registered domain names (including zoominfo.com) for websites that the company uses in its business.

Competition

The company’s competitor is LinkedIn.

Research and Development

The company’s research and development costs were $189.8 million for the year ended December 31, 2023.

History

ZoomInfo Technologies Inc. was founded in 2007. The company was incorporated in 2019 as a Delaware corporation.