eBay Stock

eBay Inc. operates as marketplace platforms, which connect millions of buyers and sellers in more than 190 markets around the world.

The platforms include the company’s online marketplace located at www.ebay.com and its localized counterparts, including an off-platform business in Japan, as well as the company’s suite of mobile apps. The company’s Marketplace platforms are accessible through an online experience (e.g. desktop and laptop computers), iOS and Android mobile devices (e.g. smartphones and tablets) and the company’s application programming interfaces (‘APIs’, platform access for third party software developers).

Strategy

As a global commerce leader and third-party marketplace, the company’s technologies and services are designed to provide buyers choice and a breadth of relevant inventory from around the globe, and to enable sellers’ access to the company’s 134 million buyers worldwide.

The company’s strategy is to leverage technology to enhance the marketplace experience for its customers to drive growth in Gross Merchandise Volume (GMV).

The company offers four Promoted Listings products: Promoted Listings Standard (a cost-per-acquisition product for fixed-price listings), Promoted Listings Express (a cost-per-acquisition product for auction listings), Promoted Listings Advanced (a cost-per-click product) and External Promoted Listings (an off-platform advertising product). Through the company’s portfolio of Promoted Listings offerings, it is providing sellers with data-driven recommendations to optimize their conversion and drive velocity, while testing and building more technology features to drive growth, position the company as the seller’s platform of choice and surface relevant inventory to buyers.

The company has acquired, and also disposed of, a significant number of businesses, technologies, services and products. It maintains investments in certain businesses.

Customer Offerings

The company provides a number of features for its sellers and buyers that align with its approach to becoming the partner of choice for sellers and building life-long, trusted buyer relationships. These offerings are designed to build trust and confidence on its Marketplace platforms and drive GMV.

To become the partner of choice for sellers, the company continuously invests in technology to deliver quality selling experiences and products to grow the seller tools ecosystem. The unified listing experience offers an intuitive and cohesive design across all Marketplace platforms — desktop, mobile and app — simplifying the listing flow and enhancing seller benefits like video in the listing and doubling the number of images to 24. The company expanded the Promoted Listings offerings to make it easier for sellers to drive growth in successful listings. The company also launched personalized tools, such as coded coupons and newsletters, to support a richer online seller experience. In addition, all Seller Hub users are able to access Terapeak Product Research for free across a number of its markets — the U.S., the U.K., Germany, Australia, France, Italy, Spain and Canada — providing pricing insights and listing quality reports.

To further strengthen the company’s buyers’ confidence and trust in its services, the company offers ‘eBay Money Back Guarantee’, which allows buyers to receive their money back if the item they ordered does not arrive, is faulty or damaged or does not match the listing. eBay Money Back Guarantee covers most items purchased on the eBay Marketplace platform in the U.S., the U.K., Germany, Australia, Canada, France, Italy and Spain through a qualifying payment method. In addition, the company authenticates eligible luxury and collectible items in five categories through ‘Authenticity Guarantee’, an independent authentication service available in the U.S., the U.K., Germany, Australia and Canada. In the company’s parts & accessories category, the company focuses on fitment to ensure that Motors enthusiasts are able to find the right part to fit their vehicle. The company also continues to expand its eBay Refurbished offering, a dedicated destination that brings inventory from pre-selected brands and top rated sellers with standardized condition grading, to meet consumer demand for top products backed by a warranty.

As of December 31, 2022, the company had 134 million active buyers and approximately 1.7 billion live listings globally.

History

eBay Inc. was founded in 1995. The company was incorporated in California in 1996. In 1998, the company was reincorporated in Delaware.