DocuSign Stock

DocuSign, Inc. (DocuSign) provides electronic signature solution.

The company offers products that address broader agreement workflows and digital transformation, including electronic signature product, enabling agreements to be signed electronically on a wide variety of devices, from virtually anywhere in the world, securely. DocuSign’s product offerings, including DocuSign eSignature, allow organizations to do business faster with less risk and lower costs, while providing better experiences for customers and employees.

The company offers applications for automating pre- and post-signature processes, including automatically generating an agreement from data in other systems, supporting negotiation workflow, verifying identities, enabling remote online notarization, collecting payment after signatures, and using artificial intelligence (AI) to analyze a collection of agreements for risks and opportunities. DocuSign has over 400 partner integrations with the world’s most used applications, so agreement processes can integrate with larger business processes and data where work happens.

As of January 31, 2023, over 1.3 million customers and more than a billion users in over 180 countries use the DocuSign platform to accelerate and simplify the process of doing business.

The company offers subscriptions to its products, which include editions with varying functionality for different customers’ needs, as well as products and features specific to particular geographies or industries. The company also focuses on customer adoption, success and expansion. This helps the company delivers continued value and creates opportunities for increased usage.

Growth Strategy

The key elements of the company’s strategy are to drive new DocuSign eSignature customer acquisition; expand self-serve capabilities; expand its install base through new use cases and adoption of additional products, features and functionality; accelerate international expansion; invest in innovation and expansion of its DocuSign products; and strengthen and foster its developer community.

Products

DocuSign enables businesses to address each aspect of the agreement process with the company’s product offerings, which are tailored for each step in the agreement lifecycle and, in some cases, for particular market segments, industries or geographic regions.

Key DocuSign products include:

DocuSign eSignature, the company’s anchor product, enables sending and signing of agreements on a wide variety of devices, from virtually anywhere in the world, securely. The company offers multiple editions and add-ons that can be combined to fit the needs of different organizational sizes, industries and regions.

CLM (Contract Lifecycle Management) orchestrates workflows across the entire agreement process. It provides organizations the flexibility to automate complex processes for generating, negotiating, and storing agreements, as well as the ability to leverage AI-powered contract analytics to discover risks and opportunities hidden within agreements. The company offers multiple editions of CLM, each tailored to meet the needs of customers with different organizational sizes and contracting complexity.

Gen for Salesforce allows sales representatives to automatically generate polished, customizable agreements with a few clicks from within Salesforce, and is optimized for small to mid-sized businesses who value a simplified solution that is easy to install and maintain.

Identify is a family of enhanced signer-identification options, such as for checking government-issued IDs.

Standards-Based Signatures support electronic signatures that utilize digital certificates, including those specified in the European Union’s electronic Identification, Authentication and Trust Services (eIDAS) regulations for advanced and qualified electronic signatures (also known as digital signatures).

Monitor uses advanced analytics to track DocuSign eSignature web, mobile and API account activity across the customer’s organization to provide near real-time visibility and strengthen security.

The company’s industry-specific DocuSign offerings include:

Rooms for Real Estate provides a way for brokers and agents to manage the entire real estate transaction digitally. It enables the creation and editing of documents; custom approval processes and workflows for sharing and signing those documents; integration with zipForm and other providers to simplify the completion of paperless forms; and an API to ensure easy connection with Customer Relationship Management (CRM) systems, accounting software and other real estate related systems.

DocuSign Federal and DocuSign CLM are Federal Risk and Authorization Management Program (FedRAMP)-authorized versions of DocuSign eSignature and CLM commercial products for the U.S. federal government agencies, running within dedicated data centers and system boundaries that offer heightened security in the storage, transmission and encryption of data.

Life Sciences Modules for 21 CFR Part 11 are add-ons for DocuSign eSignature that support compliance with the electronic signature practices established by the U.S. Food and Drug Administration’s 21 CFR Part 11 regulations.

Different pricing structures apply to different DocuSign products. For example, for DocuSign eSignature, the company prices its subscriptions based on the functionality required by its customers and the quantity of Envelopes provisioned. Similar to how physical agreements were mailed for signature in paper envelopes historically, the company refers to an Envelope as a digital container used to send one or more documents for signature or approval to one or more recipients. The company’s customers have the flexibility to put a large number of documents in an Envelope. For a number of use cases, such as buying a home, multiple Envelopes could be used.

Customers

As of January 31, 2023, the company had over 1.3 million paying customers globally, serving the needs of some of the largest enterprises and governmental organizations down to sole proprietors and individual end users.

Sales, Marketing and Customer Success

The company’s sales and marketing teams are focused on driving adoption and expanded use of DocuSign’s products by customers and prospects across the globe. The company benefits greatly from its strong brand recognition given its association with positive signing moments in people’s lives—such as accepting a job or buying a house—which can influence the adoption of its solutions at their companies. Given that the company’s offerings are designed to solve the needs of organizations of all sizes and across all industries and geographies, it sells to customer bases ranging from global enterprises to sole proprietors. The company’s go-to-market strategy leverages its direct sales force, digital motions and partnerships to sell to enterprises and commercial businesses, and its digital self-service channel to sell primarily to VSBs, which is the most effective way to reach its smallest customers. The company also employs tailored go-to-market strategies by industry verticals. The company focuses on bringing value to every function inside those verticals.

Sales

The company’s go-to-market model involves a combination of direct sales, partner-assisted sales and digital self-service purchasing:

Direct Sales: The company sells subscriptions primarily through its direct sales force across its field offices around the world. The company’s account executives and account managers focus on new and existing enterprise and commercial customers. The company’s direct sales team focuses on companies looking to streamline front office operations (e.g., sales, services or marketing) and back office operations (e.g., human resources, procurement, finance or legal).

Partner-Assisted Sales:

Global Partners: The company has partnerships with some of the world’s foremost technology providers, including Google, Microsoft, Oracle, Salesforce, SAP and ServiceNow—that help it sells into a far greater number of accounts than the company could do alone. These partnerships are multi-dimensional and involve joint investments, technology integrations, co-marketing agreements, membership in partner programs and go-to-market commitments.

Systems Integrators: The company has strong partnerships with a number of global and regional systems integrators. These relationships are important given that those firms act as strategic technology advisors to many large customers and prospects. The company intends to invest further in collaborating with these partners, especially those that are creating DocuSign specific practices.

Independent Software Vendors (ISVs): The company partners with a host of leading ISVs—including its strategic partners, as well as vertical oriented partners to help bring the power of DocuSign to customers around the world.

Distributors and Resellers: As part of the company’s evolving go-to-market strategy, it has distribution partnerships with global industry leaders like Ingram Micro and AppDirect, enabling it to reach tens of thousands of resellers. The company also has partnerships with solution providers, such as Deutsche Telekom and others that have expertise in specific vertical and regional markets, enabling it to add further value directly to those markets.

Digital Sales: Through a strong presence that allows the company to scale with low acquisition costs to individual users and small businesses around the world, it drives free 30-day trial and self-service solutions directly on its website, in the company’s mobile applications and through use of its product itself. The company’s digital sales engine provides direct access to account plans with functionality to suit the needs of small businesses, sole proprietors and individuals.

Marketing

In addition to account-based marketing aimed directly at the company’s high-value customers and industry-specific marketing by its industry vertical teams, it also deploys a range of other marketing strategies and tactics across the globe. These include broader digital demand generation campaigns; corporate communications and analyst relations; first-party events, such as DocuSign City Tours, the company’s annual set of roadshows gathering customers, prospects, developers and partners; participation in third-party events, such as Salesforce’s Dreamforce; comprehensive customer evidence and advocacy programs; developer relations programs; cooperative marketing with strategic partners; and a comprehensive webinar series, among many other things.

Customer Success and Customer Support

Customer Success helps onboard customers by designing, integrating, training and deploying solutions that meet their needs. The company’s solutions engineers and technical experts can also design tailored solutions to help customers improve workflow and automate business processes. Once customers are onboarded, Customer Success continues to guide them through their DocuSign journeys using motions, such as health checks, account planning and renewal management.

Customer Support also plays an important role in helping the company’s customers by being available via telephone, email or the web to help answer general and technical questions.

Both Customer Success and Customer Support offer in-depth expertise, proven best practices, and repeatable delivery methodologies designed to enhance the company’s customers’ overall DocuSign experience and ensure they achieve successful outcomes using its products.

Competition

The company’s primary global competitor for DocuSign eSignature is Adobe.

Intellectual Property

‘DocuSign’, the DocuSign logo, and other trademarks or service marks are the property of the company.

History

DocuSign, Inc. was founded in 2003. The company was incorporated in the state of Washington in 2003. In 2015, the company was reincorporated in the state of Delaware.