Domo Stock

Domo, Inc. (Domo) provides a cloud-based platform that digitally connects everyone from the CEO to the frontline employee with all the data, systems and people in an organization, giving them access to real-time data and insights and allowing them to manage their business from their smartphones.

The company’s Business Cloud is a modern business intelligence software platform that enables processes that are critically dependent on business intelligence data – which historically could take weeks, months or longer – to be done on-the-fly, in as fast as minutes or seconds, at scale. From marketing to operations, HR to finance, IT to product development, supply chain to sales, Domo's Business Cloud is designed to change the way organizations are managed and empower its customers to go fast, go big and go bold.

Through Domo’s Business Cloud, data from across the business is collected, stored, prepared, organized, analyzed, visualized, and shared. Algorithms and machine learning can be applied to the data that allow alerts to be triggered and actions invited. Users can receive these notifications on any device and immediately act on the invitation, after which the system can write back to the original system of record. On a typical business day, its customers in the aggregate typically query several hundred trillion rows from uncached queries. Even with this volume of data, the company maintains a subsecond average query response time.

The company has made significant investments to build an enterprise-grade platform with the scale, speed and security to support the world's largest organizations, regardless of where they are in their digital transformation journey. In many ways, building Domo was like building seven start-ups in one to solve gaps in data strategy, which include the typical functions of connecting and transforming data, visualizing and analyzing it, and building apps and extending that data to teams, entire organizations, partners and customers. That's why Domo is more than just a business intelligence, data warehouse, data discovery, analytics, collaboration, dashboarding, visualization or reporting tool. These tools and technologies are typically provided by separate vendors today. Domo combines all of them in a single platform that can augment a customer's existing infrastructure with the following:

Connectors: Domo offers more than 1,000 powerful, first-class connectors which the company define as read/write, API and standards based connectors that are available in the Domo Appstore, as well as a library of very flexible universal connectors, enabling all users, regardless of technical ability, to connect to data across a broad range of sources and facilitate initiation of business processes. These connectors enable data to be continuously synchronized in real time, fostering visibility and interoperability across a broad range of data sources.

Data Warehouse: The company’s data warehouse, Adrenaline, stores massive amounts of data from across the business, organizes that data across many factors or variables and employs a massive number of processors to query that data in parallel, enabling employees across the organization to simultaneously access the same data for their various needs with subsecond response times on average. Domo's federated query functionality supports several top cloud data warehouse engines and allows customers to query and visualize data that lives in their data warehouses without duplicating it.

Domo ETL: Fusion is its data transformation engine that sorts customer data, making it possible for any dataset connected to Domo to be cleansed, combined and prepared for use leveraging Magic ETL, Data Flows and hygiene algorithms.

Data Analysis and Visualization: The company’s Explorer analytics suite allows users to analyze, display, share and interact with data through pixel-perfect visualizations. Explorer is a data discovery tool that seamlessly works on mobile as well as on wall monitors in executive offices or manufacturing facility floors. Domo Everywhere is a set of embedded analytics tools that enable organizations to easily and securely deliver data experiences to customers, partners and vendors. Content can be shared in portals, web properties, or inside applications.

Collaboration: Buzz is its standalone collaboration and productivity suite that integrates seamlessly with Domo's other features. Chat, sharing, organizational charts, profiles, and project management all help foster an engaged and curious workforce, so that anyone in an organization can participate in improving the business.

Artificial Intelligence Algorithms: Domo's suite of data science leverages machine learning algorithms, predictive analytics, and other artificial intelligence technologies to create alerts, detect anomalies, optimize queries, and suggest areas of interest to help people focus on what matters most. These machine learning and AI tools constantly scan incoming data to identify trends, anomalies and correlations, providing alerts and initiating business processes.

Partner Ecosystem: With the Domo Appstore, APIs and developer tool kits, Domo enables an ecosystem of partners to quickly build intelligent applications on the platform.

As of January 31, 2023, the company had more than 2,500 organizations as customers. The company employs a land, expand, and retain business model and typically enter into enterprises within a specific division or for a specific use case. As its users see the value of its platform and user engagement increases, the company expands its footprint within their organization.

The Domo Solution

The company business technology must be as easy-to-use and intuitive as mobile consumer applications, while providing enterprise-grade scalability and security features. Everyone, from a CEO to a front-line employee, benefits from the functionality that Domo provides. The company’s Business Cloud platform fosters collaboration, efficient decision making, increased organizational productivity, and generates improved business results. The platform also is designed to help IT leaders deliver value rapidly to the business by seamlessly complementing their existing systems and infrastructure and unlocking value from their fragmented data and systems. While developing its platform, the company has been focused on four key pillars as described below.

All of Your People

The company’s platform enables every type of employee to connect to, analyze, and leverage data from their smartphone. When everyone can use data, the value of the data increases significantly and everyone is equipped with a common set of facts across all levels of an organization. As a result, data-driven knowledge proliferates throughout an organization as more employees become capable of contributing to shared, collaborative analysis. When freed from the constraints of traditional business intelligence tools, these employees tend to not only become increasingly productive, but also feel more connected to the broader organization.

All of Your Data in Real Time

The company’s platform provides real-time access to quantitative and qualitative data, including through more than 1,000 powerful first-class connectors as well as a library of very flexible universal connectors. In addition, through Domo Workbench, organizations can connect to proprietary data sources regardless of where those data sources reside within an organization. This comprehensive approach enables every type of employee to design customized, real-time views of data and data trends. For example, a marketer can design a visualization that includes real-time data of the click-through rates of the online advertisements, the impact of regional marketing campaigns, and the benchmarks of his organization's campaigns across the years.

Intelligence that Invites Actions

The company’s platform leverages artificial intelligence, including machine learning algorithms and predictive analytics, to continuously power more advanced insights, recommendations and alerts. The company thereby enable employees to be aware of what is happening on a real-time basis, and take appropriate action where necessary. As more organizations and users adopt its platform, the company has access to more data, and its indices become more powerful, resulting in more effective benchmarking. The company’s platform, based on ongoing variance analysis, is capable of providing personalized, proactive alerts and recommended actions to every employee and writing back to source applications based on predetermined actions triggered after certain thresholds or behavior has occurred. In the case of a bakery, for example, its platform can alert the owner that she does not have enough flour to meet tomorrow’s demand and recommend a supply schedule to prevent future stock-outs.

Domo Apps and Appstore

The company, its development partners, and its users have built intelligent applications to create custom solutions for unique business needs. The company’s data applications present data for a specific purpose and are meant to drive prescriptive behavior to achieve a business outcome. These applications range from a real-time social index to evaluate an organization's engagement across various social media platforms to a predictive analytics toolkit that allows users to analyze what if scenarios and forecast the direction of key business metrics to an aggregator for an organization’s relevant mobile application statistics. The company’s platform enables applications to keep data in sync by updating source systems when users take action. As of January 31, 2023, these applications have been adopted across a broad range of industries. Many users are able to build applications with limited training and no or limited IT involvement. Additionally, through the Domo Appstore, users have the option to make their applications available to all Domo users. This application ecosystem generates a powerful network for its platform — as users build, adopt and use additional applications, usage increases within an organization, which enables its platform to deliver even more powerful insights to those users.

Through the power of Domo’s comprehensive cloud-based platform, organizations can finally provide all of their data, to all of their employees, all of the time.

Technology

The company’s solution consists of seven core elements: connectors; data warehouse and fast query engine;Domo ETL; data analysis and visualization tools; collaboration tools; artificial intelligence algorithms; and apps and partner ecosystem.

These core elements were developed with two foundational considerations in mind:

accessibility for all users, with a heavy emphasis on mobile-first functionality; and

access, and applicability to business of all sizes, including those requiring enterprise-grade governance and security.

Connectors

The foundation of its technology is the ability to connect all of an organization’s relevant business data and then combine, cleanse and transform that data into formats that can be easily visualized and analyzed.

The company’s platform provides real-time access to data through a broad and flexible set of connection options, including through more than 1,000 first-class connectors, which the company define sas read/write, API and standards-based connectors that are available in the Domo Appstore, as well as a library of very flexible universal connectors. The company also provides users an intuitive web-based toolkit, Connector Dev Studio, which allows users to build their own connectors.

The company’s platform allows organizations to integrate directly with almost any source of data required to answer key business questions. Whether the necessary data is located in other third-party systems, on-premise data stores, or even local machines, Domo provides easy access across all platforms with no coding necessary in most cases. Since Domo has built and maintains a large library of connectors, organizations no longer need to directly deal with the confusing and constantly changing ecosystem. Typically, all that is necessary are the security credentials required to access the data. Additionally, the cloud-based nature of Domo means that not only is it simple for an organization to import data, but such data will also be continually imported and updated creating a living, real-time dataset with no hardware investment by the customer. For organizations with on-premises data solutions, or bespoke or legacy applications, the company has developed Workbench, its secure data acquisition tool designed to easily and securely connect on-premises data to its platform. The company thereby enable organizations to connect to real-time proprietary data sources regardless of where those data sources sit within the organization. QuickStart Apps help users load relevant data into a usable format with the click of a button. With a growing library of popular data sources that draw from years of role and industry experience, Domo guides users on what KPIs they should be measuring from the day they connect.

Data Warehouse and Fast Query Engine

Adrenaline, the Domo data warehouse, stores massive amounts of data connected from across the business, enabling anyone to quickly access the data they need.

After data has been imported into Domo, it is important that it is safe, secure, and available. Adrenaline uses industry-leading technologies to ensure that customer data is secure and encrypted while stored in the system. It is also stored in redundant systems to provide a safe and reliable retrieval. In the case of frequently changing, or updated data, Domo additionally stores historical versions of past data available for catastrophic recovery.

Availability of the data is handled through Domo’s fast query layer. All data is prepared and available for querying through this feature. Adrenaline organizes the data across any number of factors or variables and employs a massive number of processors to query that data in parallel. This service supports queries while building simple cards, as well as complex, custom queries and dataset joins on datasets comprised of billions of records. The company’s fast query layer eliminates the need for IT to perform time-consuming data summarizations or other complex processes in order to maintain high query performance. On top of the flexibility, it provides subsecond average query response time, enabling real-time consumption of information. The speed and flexibility at this layer differentiate between Domo from traditional solutions offered by its competitors.

Domo's federated query functionality supports several top cloud data warehouse engines and allows customers to query and visualize data that lives in their data warehouses without duplicating it.

Domo ETL: Data Transformation

The company’s self-service ETL toolset, Fusion, enables users to easily join, aggregate and cleanse data from multiple sources. Unlike some solutions that require separate tools to extract, transform and load, or ETL, data, Fusion permits users of all skill levels to clean and combine data within its platform.

With an intuitive, drag-and-drop interface, users with little or no expertise can easily combine all their data and transform it into a format that can be easily manipulated, visualized and analyzed. For data analysts, its platform includes SQL-based dataflows, which allow more technical users to combine and transform raw data sources for other users. Fusion also includes a variety of machine learning algorithm and predictive analytics tools to allow everyone to add intelligence to any dataset, enabling a range of data science analysis, including: •cluster analysis to perform cohort analysis and discover relationships to understand complex data; predictive models built on a suite of regression algorithms to better understand core drivers and influencers of key business metrics; forecasting models using common forecasting methods;

time-series, multivariate, parametric and non-parametric algorithms to reveal abnormal or “interesting” data in any dataset; and

intelligent models built on machine learning algorithms.

All algorithms can be implemented using a simple wizard for configuration.

Real-time Analysis and Visualization

The company’s Explorer analytics suite, consisting of Domo Analyzer, Domo Pages and Collections, Domo Stories, Publication Groups and Domo Everywhere, allows users to analyze, display, share and interact with data through pixel-perfect visualizations.

Domo Analyzer allows users to analyze, display, share and interact with data across mobile devices and personal computers. Domo Analyzer combines an intuitive simplicity that allows business users to find quick insights and advanced capabilities analysts expect. Analyzer allows users to create their own workspace:

•over 300 chart types and a robust mapping engine that enable users to immediately visualize area-specific data, even suggesting charts based on the data input so users never start with a blank slate;

the ability to see and manipulate the data in all columns that are applied to charts, along with any other unused columns that should be shown;

out-of-the-box visualizations that make it easy to review numerous time periods to see trends and comparisons;

pre-defined filters for any visualization, making it easy for viewers to explore the data and see results in specific areas;

the ability to change options, colors, series, and even chart types on the fly and get instant feedback; and

tools to allow users to verify that data is flowing correctly and on time.

Domo Pages and Collections allow everyone to consume and organize data in ways that are meaningful and personalized to them. It’s easy to drag-and-drop, re-size and group reports, which the company refer to as cards, into collections, and build slideshows to share both internally or externally.

Domo Stories allows users to combine cards, text, and images in a dashboard to tell a powerful story about the data. Rather than simply arranging cards on a page, users can customize page layouts to emphasize certain points and guide other users through analysis of the data.

Other sharing tools include Publication Groups, which enable everyone to securely share filtered views of data with other individuals and groups, send a single card or a slideshow of cards through scheduled emails, enabling everyone to share valuable information with teams or external stakeholders.

Domo Everywhere is a set of embedded analytics tools that enable organizations to easily and securely deliver data experiences to customers, partners and vendors, without having to recreate new or special datasets. Content can be shared in portals, or web properties or even inside applications. Once embedded, any parameters applied to a card can be reflected in the embedded report. In addition, user access can be controlled by using Single Sign On and personal data permissions (PDPs) to pass parameters back to Domo. Customers and partners have the power to edit and create content within the embedded environment using an intuitive, drag-and-drop interface that requires no coding or technical expertise. They can also connect to their own proprietary data and utilize Domo's transformation layer to augment the data being shared.

Real-time Collaboration

The company Domo connects all employees across an organization, while also allowing everyone to customize and create personalized experiences to help them learn and invite action on those items that are uniquely important to them.

The company’s Org Explorer and Profiles features bring a social component and transparency to an organization, allowing all employees to see other employees’ role within the organization, find their contact information and learn how they contribute to the organization. Everyone can see what cards their coworkers are following, and then follow the same information, or share their own data with them proactively.

Once connected with the right people, Buzz aggregates all collaboration activity, in a single context-sensitive, easily navigable view. This allows an entire organization to share and discuss data in real time, to make better decisions more quickly. With Buzz, users can:

chat with individuals and teams around real-time data through both public and private channels and direct messages;

share alerts with other users; and

search for and share attachments with an easy-to-use drag-and-drop interface.

Other features to promote collaboration are included throughout its platform, including:

The company Reports Scheduler, which allows users to schedule delivery of a card or page to anyone;

Snapshot Annotation, which allows users to call out a specific spike or trends in data, annotate on any card to highlight it for others and initiate a conversation from any device;

Projects and Tasks, which help users quickly take action with simple planning and assignment tools, including creating a task directly from a Buzz thread; and

Alerts, which prompt timely collaboration and action.

Artificial Intelligence Algorithms

Through a suite of data science, which leverages machine learning algorithms, artificial intelligence and predictive analytics, Domo creates alerts, detects anomalies, optimizes queries, and suggests areas of interest to help people focus on what matters most. The company is also developing additional artificial intelligence capabilities to enable users to develop benchmarks and indexes based on data in the Domo platform, as well as automatic write back to other systems.

Domo w22as designed and built from the ground up to deliberately and seamlessly combine all the traditional disparate technologies into a single system. This seamless combination allows its customers to apply advanced analytics and machine learning to their data for a variety of uses, including:

modeling access patterns to allow for intelligent alerts that inform users of what is happening with both their data and their organization — even if the user didn’t explicitly ask for it; and

analyzing popular consumption paths to allow for customized recommendations for data, reports, and even conversations that users may find interesting or may have missed.

Partner Ecosystem: App Development Platform and Appstore

The Domo Appstore offers hundreds of apps, developed internally and by an open ecosystem of partners, providing expertise across a variety of industries. Developer tools and programmatic APIs enable the rapid development and delivery of custom apps leveraging the Domo platform and services.

Domo’s developer portal provides all of the tools and documentation needed to build custom apps leveraging its platform. The company’s App Design Studio lets non-technical users harness the power of Adobe Illustrator to build real-time infographics, and its App Dev Studio allows users to gain ultimate flexibility and develop customer visualizations using HTML, CSS, JavaScript, and just about any web technology.

Underlying its technology approach are two key considerations:

accessibility for all users, which includes a heavy emphasis on mobile; and

Iapplicability to business of all sizes, requiring enterprise-grade governance.

Mobile-First Functionality

Domo’s native mobile applications for iOS and Android, and also mobile web browsers, enable employees to effectively manage their responsibilities using their mobile device. Domo Mobile unlocks the ability for users to access their data and collaborate with their teams in real time, from anywhere.

Build Once and Done. When data is loaded or content created in Domo, it is immediately available for consumption on mobile devices, tablets, and more. There is no need to maintain separate mobile versions of visualizations.

Powerful Visualization Exploration. Domo’s powerful page filters tool is also available on mobile. Whether it’s an executive walking into a retail store or a manufacturing manager looking at a specific product line, individuals can quickly filter a page to find the story they are interested in.

Collaborate on the Go. Just because users are out of the office doesn’t mean they can’t collaborate with their team around business. All the benefits of Buzz, Domo’s powerful chat and collaboration platform, are available on any mobile device.

Share Key Metrics Internally and Externally. Data owners can share important information with internal or external collaborators while limiting their access to sensitive or irrelevant data. Snapshot Annotations also help you make visuals clearer to your audience on mobile devices.

Browse Your Organization. As a platform for business management, understanding organizational structure is key. With Domo, an organization's contact list and organizational chart are on any mobile device, for access to the people in the organization from anywhere, anytime.

Data Management, Governance, Security and Access Control

Domo's Business Cloud is designed to meet the enterprise security, compliance and privacy requirements of its customers, particularly in highly regulated industries, such as financial services, government, health care, pharmaceuticals, energy and technology.

In addition to advanced internal security controls, Domo provides extensive self-service features that enable administrators to stay in control of and have full transparency into data at all times. These features include access management, data governance and logging and monitoring tools.

Access Management

Creating users and granting access rights in Domo is the first layer in maintaining information security. PDPs allow users to create robust entitlement policies that govern access to specific data, increasing data usage while simultaneously helping to ensure that sensitive or irrelevant information remains secure. Pre-defined security profile options are included to allow organizations to easily deploy its platform. Each profile contains clearly defined access privileges, which can be turned on or off by default, and privileges and roles can be fully tailored to align with an organization’s unique policy.

Logging and Monitoring

Administrators can easily monitor global activity across Domo with its Activity Logs console. Authorized users can quickly access usage metrics like login attempts, card views, card creation and card edits. The console also provides the times those events took place and by which user. Admins can filter and sort this data, and export to an Excel spreadsheet or CSV file.

Data Governance

Once data is connected to Domo, the platform provides capabilities and tools to manage it across its lifecycle. The Domo Data Warehouse is a dynamic 3D management console that enables IT professionals to interact with and curate every data source in Domo. Administrators can see which data sources are updating, identify potential problems, understand existing data relationships, and gauge the size of each data source, all in one visually engaging platform.

Domo Bring Your Own Key, or BYOK, provides the ability to rotate encryption keys numerous times a day. Through this user-controlled encryption, organizations can revoke encryption keys at any time, nullifying all data in the Domo platform and preventing access to their sensitive customer data.

Domo Sandbox enables the creation of new content without upsetting day-to-day operations. Using Sandbox, users can build and test new visualizations in a separate testing environment and easily promote content once it’s ready for consumption, thereby avoiding disruptive downtime and maintenance.

Customers

As of January 31, 2023, the company had over 2,500 customers. The company has customers in a wide variety of industries, geographies, and sizes, ranging from small organizations to large enterprises. The company derived 78% of its revenue for the year ended January 31, 2023 from customers in the United States. The company define a customer at the end of any particular quarter as an entity that generated revenue greater than $2,500 during that quarter. In situations where an organization has multiple subsidiaries or divisions, each entity that is invoiced at a separate billing address is treated as a separate customer. In cases where customers purchase through a reseller, each end customer is counted separately. For the fiscal years ended January 31, 2021, 2022 and 2023, no single customer represented more than 10% of its revenue, nor did any single organization when accounting for multiple subsidiaries or divisions which may have been invoiced separately.

The company has invested in platform capabilities and online support resources that allow its customers to expand the use of its platform in a self-guided manner. The company’s professional services, customer support and customer success functions also support its sales force by helping customers to successfully deploy its platform and implement additional use cases. The company works closely with its customers to drive increased engagement with its platform by identifying new use cases through its customer success teams, as well as in-platform, self-guided experiences. The company actively engage with its customers to assess whether they are satisfied and fully realizing the benefits of its platform. While these efforts often require a substantial commitment and upfront costs, the company believe its investment in product, customer support, customer success and professional services will create opportunities to expand its customer relationships over time.

Sales and Marketing

The company offers its platform to its customers as a subscription-based service. Subscription fees are based upon the chosen Domo package, which includes tier-based platform capabilities, as well as the number of users. Business leaders, department heads and managers are the typical initial subscribers to the company’s platform, deploying Domo to solve a business problem or to enable departmental access to critical data. Over time, as customers recognize the value of the company’s platform, it increasingly engages with CIOs and other executives to facilitate broad enterprise adoption. A majority of the company’s customers subscribe to its services through multi-year contracts. The company typically invoices its customers annually in advance for subscriptions to its platform. The company’s one-year and multi-year contracts generally automatically renew for additional one-year terms, with each party having the option to elect not to renew, and generally may not be canceled absent material breach by it or the customer. A majority of the company’s annual recurring revenue is up for renewal during the fiscal year ending January 31, 2024.

The company primarily generates sales through its direct sales team, which includes both inside sales and field sales personnel. Most all of the company’s sales and professional services activities are being conducted remotely. The company also makes it easy for users and organizations to sign up for free trials on its website, which can be converted to paid subscriptions by the user.

The company generates customer leads, accelerate sales opportunities and build brand awareness through its marketing programs. The company’s marketing programs target C-level, and senior line of business leaders spanning all functional areas of a business, including sales, marketing, finance, human resources and information technology. The company also hosts Domopalooza, its annual user conference for current customers and prospects.

The company has also developed go-to-market partnerships with a number of key technology, system integrator and consultant partners both domestically and internationally to help customers and potential customers validate its solutions and provide introductions to potential customers, and in some cases to resell or provide professional services related to its platform. The company anticipates that it will continue to develop a select number of third-party relationships to help grow its business.

Growth Strategies

The key elements of the company’s strategy are to increases its overall customer base; accelerate expansion within existing customers; extend platform functionality and value proposition; expand the domo ecosystem; and leverage the data.

Data Center Operations

The company relies heavily on data centers and other technologies and services provided by third parties in order to operate critical functions of its business. The company serves its customers from multiple data centers in the following geographies: North America, Western Europe, Canada, Australia, and Japan. The data centers the company uses are designed to host mission-critical computer systems with fully redundant subsystems and compartmentalized security zones. The company’s platform runs within third-party data centers. As of January 31, 2023, the company used Amazon Web Services, or AWS, data center facilities located in Western Europe, North America and Australia. The company also use Microsoft Azure data centers in the United States to host customer data.

The company and its third-party data center providers maintain a formal and comprehensive security program designed to ensure the security and integrity of customer data, protect against security threats or data breaches, and prevent unauthorized access to the data of its customers. The company and its third-party data center providers strictly regulate and limit all access to on-demand servers and networks at its production and remote backup facilities.

The company applies a wide variety of strategies to achieve better than 99.9% systems availability for its subscription services, excluding scheduled maintenance. The company’s systems are continually monitored for any signs of problems, and it strives to take preemptive action when necessary. The company’s data center facilities and the third-party data centers employ advanced measures designed to ensure physical integrity, including redundant power and cooling systems, and advanced fire and flood prevention.

Research and Development

The company’s research and development expenses were $95.1 million for the fiscal year ended January 31, 2023.

Intellectual Property

As of January 31, 2023, the company owned 119 issued U.S. patents and two pending U.S. patent applications. The company also owned ten patents in the European Union, five patents in the People's Republic of China, three patents in Great Britain, one patent in Australia, one patent in Canada and one patent in Japan. The issued U.S. patents that the company owns has expiration dates ranging from August 2023 to February 2040. The company has sole ownership of all of its U.S. patents and pending U.S. patent applications.

The company’s applications use open source software. Open source software is made available to the general public in source code form for use, modification and redistribution on an as-is basis under the terms of a non-negotiable license. The company also relies on other technology that it licenses from third parties.

Regulatory Matters

The company posts on its website a privacy policy concerning the processing, use and disclosure of personal data, and certify adherence to and compliance with the U.S. Department of Commerce’s Privacy Shield Principles and the European Union-U.S. and Swiss-U.S. Privacy Shield Frameworks.

Competition

The company’s primary competitors generally fall into the following categories:

large software companies, including suppliers of traditional business intelligence products that provide one or more capabilities that are competitive with its products, such as Microsoft Corporation, Oracle Corporation, SAP AG and IBM;

business analytics software companies, such as Tableau Software, Inc., Qlik Technologies, Looker Data Sciences, Inc., Sisense, Inc., and Tibco Software, Inc.; and

SaaS-based products or cloud-based analytics providers, such as salesforce.com, Inc. and Infor, Inc.

History

The company was founded in 2010. It was incorporated in Delaware in September 2010. The company was formerly known as Shacho, Inc. and changed its name to Lightstorm, Inc. in December 2010 and then to Domo Technologies, Inc. in July 2011. Further, the company changed its name to Domo, Inc. in 2011.