Crown Crafts Stock

Crown Crafts, Inc. operates in the infant, toddler and juvenile products segment within the consumer products industry.

The company operates indirectly through two of its wholly-owned subsidiaries, such as NoJo Baby & Kids, Inc. (NoJo) and Sassy Baby, Inc. (Sassy). The infant, toddler and juvenile products segment consists of infant and toddler bedding and blankets, bibs, soft bath products, disposable products, developmental toys and accessories. The sale of the company’s products is made directly to retailers, such as mass merchants, large chain stores, mid-tier retailers, juvenile specialty stores, value channel stores, grocery and drug stores, restaurants, wholesale clubs, and internet-based retailers. Its products are marketed under a variety of company-owned trademarks, under trademarks licensed from others and as private label goods.

Products

The company's primary focus is on infant, toddler and juvenile products, including infant and toddler bedding, blankets and swaddle blankets, nursery and toddler accessories, room decor, reusable and disposable bibs, burp cloths, hooded bath towels and washcloths, reusable and disposable placemats and floor mats, disposable toilet seat covers and changing mats, developmental toys, and feeding and care goods, as well as other infant, toddler and juvenile soft goods.

Sales and Marketing

The company’s products are marketed through a national sales force, including salaried sales executives and employees located in Compton, California; Gonzales, Louisiana; Grand Rapids, Michigan; and Bentonville, Arkansas and by independent commissioned sales representatives located throughout the United States.

Licensed Products

The sale of licensed products represented 40% of the company’s gross sales in the year ended April 3, 2022, which included 33% of sales under the company’s license agreements with affiliated companies of The Walt Disney Company (Disney).

Customers

The company's customers consist principally of mass merchants, large chain stores, mid-tier retailers, juvenile specialty stores, value channel stores, grocery and drug stores, restaurants, internet accounts and wholesale clubs. As of April 3, 2022, the company’s customers included Walmart Inc. and Amazon.com, Inc.

Trademarks

The company’s trademarks include NoJo, Neat Solutions, Carousel Designs and Sassy.

Government Regulation and Environmental Control

The company is subject to various federal, state and local environmental laws and regulations, which regulate product safety and the discharge, storage, handling and disposal of various substances and wastes, and to laws and regulations relating to employee safety and health, principally the Occupational Safety and Health Administration Act and regulations thereunder.

History

Crown Crafts, Inc. was founded in 1957. The company was incorporated in 1957 and was reincorporated as a Delaware corporation in 2003.