Bridgeline Digital Stock

Bridgeline Digital, Inc. operates as a marketing technology company.

The company offers a suite of products that help companies grow online revenue by driving more traffic to their websites, converting more visitors to purchasers, and increasing average order value.

All of Bridgeline's software is available through a cloud-based Software as a Service (SaaS) model, whose flexible architecture provides customers hosting and support. Additionally, Unbound and HawkSearch have the option to be available via a traditional perpetual licensing business model, in which the software can reside on a dedicated infrastructure either on premise at the customer's facility, or manage-hosted by Bridgeline via a cloud-based, dedicated hosted services model.

Bridgeline's product offerings include:

HawkSearch: A site search, recommendation, and personalization software application, built for marketers, merchandisers, and developers to enhance, normalize, and enrich an online customer's content search and product discovery experience.

Celebros Search: A commerce-oriented site search product that provides Natural Language Processing with artificial intelligence to present relevant search results based on long-tail keyword searches.

Woorank: A Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO.

Unbound: A Digital Experience Platform that includes Web Content Management, eCommerce, Digital Marketing, and Web Analytics.

TruPresence: A web content management and eCommerce platform that supports the needs of multi-unit organizations and franchises.

OrchestraCMS: The only content and digital experience platform built 100% native on Salesforce and helps customers create websites and intranets for their customers, partners, and employees.

Products and Services

Products

Subscription and Perpetual Licenses

All of Bridgeline's software is available through a cloud-based Software as a Service (SaaS) model, whose flexible architecture provides customers hosting and support. Additionally, HawkSearch and Unbound have the option to be available via a traditional perpetual licensing business model, in which the software can reside on a dedicated infrastructure either on premise at the customer's facility, or manage-hosted by Bridgeline via a cloud-based, dedicated hosted services model.

Bridgeline offers enterprise site search solutions with its HawkSearch and Celebros Search products.

HawkSearch is an AI-powered site search, recommendation, and personalization software application for marketers, merchandisers, and developers to enhance, normalize, and enrich an online customer's product discovery. HawkSearch leverages artificial intelligence, machine learning and industry-leading merchandising features to deliver accurate, relevant and personalized results and recommendations derived from multiple data sources. HawkSearch has integrations and partner relationships with platforms, such as Adobe, BigCommerce, Optimizely, Sitefinity, Shopify, and others.

Celebros Search is a commerce-oriented, site search product that provides for Natural Language Processing and incorporates artificial intelligence to present relevant search results based on long-tail keyword searches. Celebros Search is a semantic search and conversion technology that is available in seven languages. Celebros Search has plug-ins into the Bridgeline Unbound Commerce offering in addition to many other third-party Commerce platforms, such as Adobe, Hybris, and Shopify.

Bridgeline offers Search Engine Optimization auditing through its WooRank by Bridgeline software.

Woorank is a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. Woorank's clear, actionable insights help companies increase their search engine ranking, while boosting website traffic, audience engagement, conversion, and customer retention rates.

Bridgeline offers franchise marketing software with its TruPresence platform.

TruPresence is a Web Content Management and eCommerce platform that supports the needs of multi-unit organizations and franchises. The TruPresence product empowers large franchises, brand networks, and other multi-unit organizations to manage a large hierarchy of digital properties at scale. TruPresence provides centralized and distributed management of content and products from parent sites down to multiple child sites for consistency in branding and messaging while also enabling regional / local site owners to manage the local messaging, products, and promotions specific to their local market.

Bridgeline offers Bridgeline Unbound as a Digital Experience Platform.

Unbound is a Digital Experience Platform that includes Web Content Management, eCommerce, Digital Marketing, and Web Analytics. Unbound Content, Unbound Marketing, Unbound Commerce, and Unbound Insights empower marketers to easily manage their digital experiences and create personalized customer journeys. Each Unbound implementation incorporates a set of flexible templates and modules to accelerate implementation speed and reduce costs. The Unbound platform, combined with its professional services, assists customers in powering engaging digital experiences that drive lead generation, increase revenue, improve customer service and loyalty, enhance employee knowledge, and reduce operational costs.

Bridgeline also offers OrchestraCMS as a Digital Experience Platform.

OrchestraCMS is a digital experience platform built 100% native on Salesforce and helps customers create websites and intranets for their customers, partners, and employees. The software combines content with business data, processes, and applications, including Salesforce Communities, social media, portals, intranets, websites, applications and services. OrchestraCMS also has a rich set of APIs to enable development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform, helping customers drive deeper engagement and collaboration, increase efficiency, and minimize risk.

Services

Revenue from Digital Engagement Services

Digital engagement services address specific customer needs, such as digital strategy, web design and web development, usability engineering, information architecture, and SEO for their mission critical website, intranet, or online store. Application development engagements are often sold as part of a multiple element arrangement that includes the company's software products, hosting arrangements (i.e., managed service hosting) that provide for the use of certain hardware and infrastructure through its partnership with Amazon Web Services or professional services retained after completion of the application development.

Sales and Marketing

Bridgeline employs a direct sales force, which focuses its efforts on selling to mid-sized and large companies. These companies are generally categorized in the following vertical markets associations and foundations; banks and credit unions; eCommerce retailers; franchises and enterprises; health services and life sciences; industrial distribution and wholesale; manufacturers; and technology.

The company also pursues strategic alliances and partnerships to enhance the sales and distribution opportunities of Bridgeline intellectual property. It has partner relationships with platforms, such as Adobe, BigCommerce, Optimizely, Sitefinity, Shopify, and others.

Organic Growth from Existing Customer Base

The company's business development professionals seek ongoing business opportunities within its existing customer base and within other operating divisions or subsidiaries of its existing customer base.

New Customer Acquisition

The company identifies customers within its vertical expertise. The company's business development professionals create an annual territory plan identifying various strategies to prospect and engage its target verticals.

New Lead Generation Programs

The company generates targeted leads and new business opportunities by leveraging online marketing strategies. It receives leads by maximizing the SEO capabilities of its own websites. Through its websites, the company provides various educational whitepapers and promote upcoming online seminars. In addition, it utilizes banner advertisements on various independent newsletters and paid search advertisements that are linked to its website. The company also participates and exhibits at targeted online and in-person events and conferences.

Customer Retention Programs

The company has a dedicated Customer Success team that engages with customers regularly to conduct strategic business reviews and audits to ensure they are getting the most value out of the Bridgeline product offerings. It uses surveying techniques to gauge and monitor customer sentiment, as well as digital marketing capabilities to inform its customer base of the latest feature releases and product innovations. The company makes product releases available via email campaigns, as well as publication on its website. Bridgeline also provides educational white papers and featured case studies, to inform customers of best practices and enhancements. It also hosts educational online webinars for customers, as well as face-to-face customer focus groups and training sessions.

Social Media Programs

The company markets Bridgeline's upcoming events, white papers, blogs, case studies, digital product tutorials, announcements, and related articles frequently on leading social media platforms, such as Twitter, LinkedIn, YouTube, and Facebook.

Patents, Trademarks, and Trade Secrets

The company owns a number of trade secrets, licenses, and trademarks related to Bridgeline products and services and their loss could have a material adverse effect on the company.

Research and Development

The company's research and development expenses were approximately $3.7 million for the year ended September 30, 2023.

Customers

The company primarily serves various vertical markets that have a history of investing in information technology enhancements and initiatives, such as associations and foundations; banks and credit unions; eCommerce retailers; franchises and enterprises; health services and life sciences; industrial distribution and wholesale; manufacturers; and technology.

Competition

The company's competitors include companies, such as Algolia, Bloomreach, Coveo, Searchspring, Semrush, Sitecore, and Yext.

History

The company was founded in 2000. It was incorporated under the laws of the state of Delaware in 2000. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in 2010.