Valvoline Stock

Valvoline Inc. (Valvoline) operates as a leader in automotive preventive maintenance delivering convenient and trusted services in its retail stores throughout the United States (U.S.) and Canada.

The company operates and franchises service center locations through its Valvoline Instant Oil Change (VIOC) and Valvoline Great Canadian Oil Change (GCOC) retail locations and supports locations through its Express Care platform. Valvoline operates company-owned retail service center stores throughout the U.S. and Canada and supports its network of stores through centralized teams.

Retail Services

Valvoline technicians utilize its proprietary SuperPro system to deliver a superior customer experience and make timely service recommendations based upon vehicle service history and original equipment manufacturer (OEM) recommendations. The SuperPro system is utilized in both company-operated and franchised service center locations, creating a consistent service experience for customers.

Retail Store Development

Valvoline operates, either directly or through its franchisees, service center stores across the U.S. and Canada.

Valvoline utilizes a three-pronged approach to grow its retail network through franchisee store expansion, opportunistic acquisitions, and new store development.

Business and Growth Strategies

The company's strategic initiatives include driving the full potential of the core business through increasing market share and non-oil change revenue growth in existing stores by building on its strong foundation in marketing, technology, and data; aggressively growing the retail footprint with company-operated store growth and an increased emphasis on franchisee store growth; and developing capabilities to capture new customers through services expansion focused on fleet manager needs and needs of the evolving car parc.

Discontinued Operations

In March 2023, Valvoline completed the sale of its former Global Products reportable segment (Global Product) to Aramco Overseas Company B.V.

Marketing and Customer Experience

Valvoline markets through search and direct response channels and invests in advertising through social and digital media.

Competition

Valvoline's retail stores compete for consumers and franchisees with other major franchised brands that offer a turn-key operations management system, such as Jiffy Lube, Grease Monkey, Take 5 Oil Change, Express Oil Change, and Mr. Lube in Canada.

Intellectual Property

Valvoline holds approximately 260 trademarks in more than 60 countries across the world, including the Valvoline and 'V' brand logo trademarks. Valvoline trade names and service marks used in its business include Valvoline and Valvoline Instant Oil Change, among others. Valvoline owns approximately 700 domain names that are used to promote Valvoline services and provide information about the company.

Regulatory and Environmental Matters

Valvoline is subject to numerous federal, provincial, state, and local environmental laws, including the Comprehensive Environmental Response Compensation and Liability Act.

As a franchisor, Valvoline is subject to various state and provincial laws, and the Federal Trade Commission (the FTC) regulates franchising activities in the U.S.

The company is also subject to labor and employment laws, including regulations established by the U.S. Department of Labor and other local regulatory agencies, which sets laws governing working conditions, paid leave, workplace safety, wage and hour standards, and hiring and employment practices.

History

Valvoline Inc. was founded in 1866. The company was incorporated in 2016.