Vince Holding Stock

Vince Holding Corp. (Vince) operates as a global retail company.

The company operates as a leading global luxury apparel and accessories brand best known for creating elevated yet understated pieces for every day effortless style.

The company serves its customers through wholesale and direct-to-consumer channels that reinforce its brand images. In 2022, sales to one wholesale partner, Nordstrom Inc., accounted for more than ten percent of the company's net sales. The company designs its products in the U.S. and sources the vast majority of its products from contract manufacturers outside the U.S., primarily in Asia.

Brands

Vince

Vince is a leading global luxury apparel and accessories brand best known for creating elevated yet understated pieces for every day effortless style. Known for its range of luxury products, Vince offers women's and men's ready-to-wear, footwear and accessories through its e-commerce site, vince.com, and through its subscription service Vince Unfold, vinceunfold.com, as well as through premium wholesale channels globally.

The company's wholesale business is consisted of sales to major department stores and specialty stores in the U.S. and in select international markets. The company has distribution arrangements with a small number of wholesale partners for non-licensed product, which has improved profitability in the wholesale business and enables the company to focus on other areas of growth for the brand, particularly in the direct-to-consumer business. The company continues to collaborate with its wholesale partners in various areas, including merchandising and logistics to build a more profitable and focused wholesale business.

The company's wholesale business also includes its licensing business related to its licensing arrangement for its women's and men's footwear. The licensed products are sold in the company's own stores and by its licensee to select wholesale partners. Its direct-to-consumer business includes the company-operated retail and outlet stores and its e-commerce business. The direct-to-consumer business also includes the company's e-commerce website, vince.com, and its subscription service, Vince Unfold, vinceunfold.com.

Business Segments

The company serves its customers through a variety of channels that reinforce its brand images. The company's diversified channel strategy allows it to introduce its products to customers through multiple distribution points that are presented in two reportable segments: Vince Wholesale and Vince Direct-to-consumer.

The company's Vince Wholesale segment is consisted of sales to major department stores and specialty stores in the U.S. and in select international markets. The company's Vince Wholesale segment also includes its licensing business related to its licensing arrangement for its women's and men's footwear line, as well as soft accessories and cold weather goods.

The company's Vince Direct-to-consumer segment includes its Vince company-operated retail and outlet stores, its Vince e-commerce business and its subscription service, Vince Unfold.

Products

The company can expand its product assortments and distribute these expanded product assortments through its branded retail locations and its branded e-commerce platforms, as well as through its premier wholesale partners in the U.S. and select international markets.

The Vince women's collection includes seasonal collections of luxurious cashmere sweaters and silk blouses, leather and suede collection that encompasses all classifications and jackets, dresses, skirts, denim, pants, t-shirts, footwear, outerwear, and accessories. The Vince men's collection includes cashmere sweaters, woven shirts, core and fashion pants, blazers, outerwear, footwear, and accessories.

The company continues to evaluate other brand extension opportunities through both in-house development activities, as well as through potential partnerships or licensing arrangements with third parties.

Design and Merchandising

The company's creative team focuses on developing and implementing the design direction for the Vince brand. The company's design efforts are supported by well-established product development and production teams.

Marketing, Advertising and Public Relations

The company uses marketing, advertising, and public relations as critical tools to deliver a consistent and compelling brand message to consumers. The message and marketing strategies of its Vince brand are cultivated by dedicated creative, design, marketing, visual merchandising, and public relations teams. These teams work closely together to develop and execute campaigns that appeal to both its core and aspirational customers.

To execute the company's marketing strategies, it engages in a wide range of campaign tactics that include traditional media (such as direct mail, print advertising, cooperative advertising with wholesale partners and outdoor advertising), digital media (such as email, search social, and display) and experiential campaigns (such as events) to drive traffic, brand awareness, conversion and ultimately sales across all channels. The company's marketing strategies also include the implementation of a customer data platform from which it will be able to achieve improved segmentation and personalization for an enhanced customer experience. In addition, the company uses social platforms, such as Instagram and Facebook as it further invests in leveraging micro and macro influencer networks to increase brand awareness, engage customers and create excitement about loyalty towards its Vince brand. The visits to vince.com also provides an opportunity to grow the company's customer base and communicate directly with its customers both online and in stores.

The company's public relations team conducts a wide variety of press activities to reinforce the company's brand images and create excitement around the brands. The company's apparel has appeared in the pages of major fashion magazines, such as Vogue, Harper's Bazaar, Elle, InStyle, GQ, Esquire, and WSJ. Well-known trend setters in entertainment and fashion are also regularly seen wearing the company's brands.

Seasonality

The apparel and fashion industry in which it operates is cyclical, and consequently, the company's revenues are affected by general economic conditions and the seasonal trends characteristic to the apparel and fashion industry.

Trademarks and Licensing

The company owns the Vince trademark for the production, marketing, and distribution of its products in the U.S. and internationally. The company has registered the trademarks domestically and has registrations on file or pending in a number of foreign jurisdictions. The company licenses the domain name for its website, vince.com, pursuant to a license agreement. Under this license agreement, the company has an exclusive, irrevocable license to use the vince.com domain name without restriction. The company also owns unregistered copyright rights in its design marks.

Dispositions

Wind Down of Rebecca Taylor Business

On December 22, 2022, the company's indirectly wholly owned subsidiary, Rebecca Taylor, Inc., completed the sale of its intellectual property and certain related ancillary assets to RT IPCO, LLC.

Sale of Parker Intellectual Property

On February 17, 2023, the company's indirectly wholly owned subsidiary, Parker Lifestyle, LLC, completed the sale of its intellectual property and certain related ancillary assets to Parker IP Co. LLC.

History

The company was founded in 2002. It was incorporated in Delaware in 2008.The company was formerly known as Apparel Holding Corp. and changed its name to Vince Holding Corp. in 2013.