ON24 Stock

ON24, Inc. provides a leading, cloud-based platform for digital engagement that delivers insights for revenue growth through interactive webinar experiences, virtual event experiences and multimedia content experiences.

The company’s platform’s portfolio of interactive, personalized and content-rich digital experience products creates and captures actionable, real-time data at scale from millions of professionals every month to provide businesses with buying signals and behavioral insights to efficiently convert prospects into customers.

Similar to what has taken place in the business-to-consumer, or B2C, market, the company’s platform for digital engagement empowers business-to-business, or B2B, companies with insights to better personalize their engagement. Large social media platforms have been successful at leveraging experiences and insights of consumers on their platforms to enable B2C companies to effectively understand their potential consumers. While these have been effective in the B2C market, B2B companies often lack deep insights about prospective customers to effectively understand and engage them. As of December 31, 2022, the company had 1,990 customers.

Platform

The company’s leading cloud-based platform for digital engagement enables businesses to convert customer engagement into revenue through interactive webinar experiences, virtual event experiences and multimedia content experiences that are backed by analytics and an ecosystem of third-party integrations.

The company’s portfolio of ON24 Core Platform Experience products include:

ON24 Elite: Live, interactive webinar experience that engages prospective customers in real-time and can also be made available in an on-demand format.

ON24 Breakouts: Live breakout room experience that facilitates networking, collaboration and interactivity between users.

ON24 Forums: Live, interactive experience that facilitates video-to-video interaction between presenters and audiences.

ON24 Go Live: Live, interactive video event experience that enables presenters and attendees to engage face-to-face in real-time and can also be made available in an on-demand format.

ON24 Engagement Hub: Always-on, rich multimedia content experience that prospective customers can engage in anytime, anywhere.

ON24 Target: Personalized and curated, rich landing page experience that engages specific segments of prospective customers to drive a desired action.

The company’s ON24 Core Platform Experience products are backed by its solutions, including:

ON24 Intelligence: Analytics backbone that captures first-person data to power the insights, benchmarking, reporting and artificial intelligence and machine learning, or AI/ML, engine within the company’s platform.

ON24 Connect: Ecosystem of third-party application integrations.

ON24 Services and Platform Support: A portfolio of professional services that provide consulting and support for product and platform adoption.

The company’s non-Core Platform Experience product includes:

ON24 Virtual Conference: Live, large scale, managed virtual event experience that engages prospective customers in real-time and can also be made available in an on-demand format. With the return of large-scale in-person events, the company is seeing less demand for this managed-service product. Accordingly, the company is deemphasizing this product. As such, the company does not consider ON24 Virtual Conference as part of the company’s Core Platform going forward.

Growth Strategy

The company’s strategies are to drive new customer acquisition; expand within existing customers; continue to increase attachments and develop new solutions for specific use cases; expand into new regions; and identify and pursue inorganic growth opportunities.

Solutions

The company’s platform gives businesses the ability to use digital engagement to drive revenue growth through interactive experiences, data-driven analytics and solutions that integrate into a large number of business systems, predominantly marketing automation, CRM and BI platforms. With digital engagement at the core, the company’s platform’s experience, data and integration layers power a portfolio of products and solutions that include ON24 Elite, ON24 Go Live, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence and ON24 Connect. The company also offers ON24 Virtual Conference, which is not part of the company’s Core Platform Experience products suite.

ON24 Experience Products

The company’s platform’s experience products contain a robust set of capabilities that make it simple for the company’s customers to build, design, manage and scale live, interactive webinar experiences, large-scale virtual event experiences, rich multimedia content hub experiences and personalized content experiences. Any business user can use the company’s platform; no code or technical expertise is required.

The company has designed its experiences to be equally easy for its customers’ audiences of prospective customers to access and guide their own self-education process. The company’s customers’ audiences of prospective customers can choose to engage with multiple points of interaction and content resources within an ON24 Experience and move seamlessly through a variety of ON24 Experiences. To further remove friction, audience members do not need any downloads or plug-ins, can use any web browser and can access experiences from a desktop, mobile or tablet device.

ON24 Core Platform Experience Products

Live Experiences: ON24 Elite

ON24 Elite gives the company’s customers a high-impact, cost-efficient, digitally native way to engage hundreds and thousands of their prospective customers simultaneously.

An ON24 interactive webinar experience is fully customizable and enables the company’s customers to combine a video or audio-based presentation with supporting slide materials, video clips or screen-sharing alongside dynamic interactions, including live question and answer messaging, group chats, real-time surveys and polls, and additional content resources. The company’s customers can drive high-intent calls-to-action for their prospective customers to book a sales meeting or request a demo.

Through ON24 Elite, interactive webinar experiences can be delivered in multiple formats, including a scheduled live experience featuring a livestreamed presentation or pre-recorded presentation, which the company refers to as simulive because it is designed to simulate a livestreamed presentation, or an on-demand experience featuring a pre-recorded presentation. No matter the format, all two-way interactivity remains dynamic and continues to drive engagement in real-time. The company’s platform also provides automated captioning inside interactive webinar experiences that can be transcribed and translated into 10 languages in real-time. That transcription can then be edited and auto-translated in more than 60 languages for pre-recorded, simulive or on-demand presentations.

ON24 Elite’s flexible format and modular composition makes it easy to scale a webinar program, run multiple interactive experiences across different sales and marketing functions or for different audience segments, and repurpose and replay content and syndicate experiences to different regions. To enhance the re-use of content, the company’s platform enables its customers to create templates and clone and edit interactive webinar experiences.

The company provides a separate interface for presenters called ON24 Elite Studio, which acts as the production environment for the company’s customers to produce real-time interactive webinar experiences, livestream or record multimedia presentations, and engage with customers in real-time during an ON24 Experience.

Live Experiences: ON24 Breakouts

ON24 Breakouts expanded the functionality and interactivity of webinars built with ON24 Elite. This product enables users to have a face-to-face virtual conversation with their customers during or after the main webinar experience ends, facilitating attendee networking, enabling relationship-building and virtual selling opportunities.

Live Experiences: ON24 Forums

ON24 Forums provides an interactive, video-based experience for smaller moderated discussions bringing two-way, face-to-face networking and audience participation together in a fully branded experience. This product is ideal for executive engagement, expert-led trainings and professional advisory groups, enabling users to create high-touch virtual events at scale, capture interactions and integrate engagement data into business systems.

Live Experiences: ON24 Go Live

ON24 Go Live offers an all-in-one, easy-to-use video event experience optimized for networking and audience participation. This product is designed for single or multi-day events enabling users to deliver live keynote presentations, host multiple breakout sessions with video-based discussions, and create exhibit halls and a networking lounge. Optimized for audience networking and participation, this product includes multiple formats for two-way engagement, including event-level chat, in-session chat, polls and video-to-video breakout discussions.

Always-On Experiences: ON24 Engagement Hub

ON24 Engagement Hub is an online resource portal product that the company’s customers use to provide rich content experiences for their prospective customers to find, consume and engage with interactive webinar experiences and other multimedia marketing content, such as videos and whitepapers, in a single online destination.

With out-of-the-box features that include branding, search, categorization, website embedding and pre-set content layouts, ON24 Engagement Hub provides a simple and efficient way for the company’s customers to seamlessly publish, curate and promote their interactive webinar experiences alongside other marketing content that they upload and host inside the company’s platform.

Personalized Experiences: ON24 Target

ON24 Target is a personalized marketing product that gives the company’s customers the ability to easily build, curate and disseminate interactive webinar and video experiences and other multimedia content to distributed audience segments with relevant messaging, offerings and calls-to-action.

Additional Features across the company’s ON24 Core Platform Experience Products

The company’s ON24 Experience products include the following tools to enable the company’s customers to produce professionally designed experiences, drive ongoing engagement and conversion, and host, manage and organize content.

ON24 Experience Builder: The company’s customers use its drag-and-drop interface; pre-set layouts, custom templates, and a library of stock images to rapidly produce professionally designed and branded experiences without any need for website or code development.

ON24 Engagement and Conversion Tools: The company’s platform contains a library of more than 20 interactivity tools that its customers can use to drive ongoing engagement and conversion with their prospective customers, enabling them to interact with hundreds and thousands of individual prospective customers simultaneously. Examples of ON24 Engagement and Conversion Tools include the ability to book a sales meeting, request a product demo, ask question and answers in real-time, and engage with supplemental resources such as downloadable white papers or external webpages.

ON24 Media Manager: The company’s customers use ON24 Media Manager to host, manage and organize all marketing content, including interactive webinar experiences, videos and whitepapers, in a single location.

ON24 Intelligence

ON24 Intelligence is the analytics backbone that runs across the company’s platform and provides its customers with first-person data, analytics, benchmarking and reporting within the company’s platform. These insights and reports are available to all of its customers and measure analytics at the account-level, for each platform experience, for each hosted content asset and for each prospective customer who engages with an experience on the company’s platform. The company’s customers are able to easily understand the overall performance of their ON24 experiences in a dashboard-level view and make comparisons to industry benchmarks for future improvement.

ON24 Engagement and Prospect Analytics

The ON24 engagement and prospect analytics are powered by the company’s proprietary algorithms and its AI/ML capabilities. The prospect analytics measure engagement levels of individual prospective customers to enable the company’s customers to report, qualify, prioritize and score their prospective customers’ intent to make a purchase. The company’s engagement analytics tools provide its customers the ability to report, measure and compare the engagement levels of their ON24 Experiences and multimedia assets hosted on the company’s platform both in aggregate and individually.

ON24 Advanced Analytics

ON24 Advanced Analytics provides the company’s customers with an additional set of pre-configured reports that enable customers to understand their most engaged prospective customers, provide a view of where prospective customers are in the sales funnel, and give analysis across poll and survey responses. The company’s customers are also able to use ON24 Advanced Analytics to run customized reports within the company’s platform.

ON24 AI/ML Engine

The company’s ON24 AI/ML engine leverages the data collected by or on behalf of its customers through the company’s platform to enable better prediction of which content will drive the most engagement for individual prospects and customer segments, thus driving further interaction data and creating a continuous network effect of higher customer engagement that leads to the ability to deliver content that is optimized to drive more engagement.

ON24 Connect

ON24 Connect is an ecosystem of third-party application integrations and APIs that enable the first-person insights generated by ON24 Intelligence to be extracted and leveraged across the company’s customers’ business systems for more intelligent sales and marketing.

APIs

The company’s broad set of APIs enable its customers, partners and a select set of third-party developers to use ON24 Intelligence in their business applications. The company also provides its APIs to a select set of businesses to build applications for the company’s portfolio of ON24 Experience products.

Marketing Automation, CRM and BI Platform Integrations

Through the company’s ecosystem of third-party integrations, its customers can seamlessly integrate their first-person engagement data with other business systems, predominantly marketing automation, CRM and BI platforms, including integrations with Adobe Marketo Engage, Oracle Marketing Cloud (Eloqua), Salesforce Marketing Cloud (Pardot), Veeva and HubSpot.

ON24 Non-Core Experience Product

Live Experiences: ON24 Virtual Conference

ON24 Virtual Conference is built to host large-scale online events and provide a single source for measurement and analytics.

The company’s ON24 Virtual Conference powers multi-session virtual event experiences that can be scheduled as live events and maintained as ongoing on-demand events or in an immersive training content library. Simulating an in-person conference, trade show or training center, ON24 Virtual Conference houses multiple tracks of interactive webinar-based keynotes and breakout sessions powered by ON24 Elite alongside participant networking, virtual breakout meetings and virtual vendor booths.

All interactions across the ON24 Virtual Conference and within the individual ON24 Elite-powered webinar-based sessions are captured and unified, providing a powerful set of event analytics.

With the return of large-scale in-person events, the company is seeing less demand for ON24 Virtual Conference and the company is deemphasizing this product. As such, the company does not consider ON24 Virtual Conference as part of its Core Platform going forward.

Customers

The company’s customer base consists of a diverse set of businesses from fast-growing start-ups to established Fortune 100 enterprises that span a number of industries where B2B sales and marketing is mission critical. As of December 31, 2022, approximately 20% of the Fortune 1000 were ON24 customers. The primary industries the company serves include technology, financial services, life sciences, manufacturing and professional services, among others.

Sales and Marketing

The company primarily sells its products through direct sales, which comprises field and inside sales personnel. The company’s sales organization is consisted of market-centric teams focusing on Enterprise and Commercial customers segmented by employee headcounts. The company’s field sales organization is specialized to execute the company’s land and expand strategy and primarily focuses on Enterprise and Commercial customers while the company’s inside sales team specializes in driving further adoption of ON24 products to the company’s existing customers, as well as sourcing new customers.

The company is also building the ON24 Partner Network, an ecosystem of solution and technology partners, to further support growth.

Marketing

The company’s marketing team focuses on inbound and outbound marketing through the company’s industry-leading content and resources, and sharing customer best practices. The company uses multiple marketing tactics to build brand awareness and generate demand, including media communications, user conferences, digital marketing, partner co-marketing, product marketing and customer marketing.

Intellectual Property

In the United States and abroad, as of December 31, 2022, the company had 18 issued patents and 27 pending patent applications, the earliest of which expires in 2027. The company pursues the registration of its domain names, trademarks and service marks in the United States and in certain locations outside the United States.

Regulatory Considerations

The Digital Millennium Copyright Act, or DMCA, applies to the company’s business.

Competition

The company’s solutions face competition from a number of web-based meeting, webinar, physical event and marketing software products offered by companies, such as Zoom, LogMeIn, Intrado, Microsoft, Cisco, Cvent, and Hopin.

History

The company was founded in 1998. It was incorporated in the state of Delaware in January 1998. The company was formerly known as NewsDirect, Inc. and changed its name to ON24, Inc. in December 1998.