Dun & Bradstreet Holdings Stock

Dun & Bradstreet Holdings, Inc. operates as a global provider of business decisioning data and analytics.

Clients embed the company's trusted, end-to-end solutions into their daily workflows to inform commercial credit decisions, evaluate whether suppliers and other third parties are financially viable, reputable, compliant and resilient, enhance salesforce productivity and gain visibility into key markets. The company's solutions support its clients' mission critical business operations by providing proprietary and curated data and analytics to help drive informed decisions and improved outcomes.

The company is differentiated by the scale, depth, diversity and accuracy of its constantly expanding business database, known as its Data Cloud that contained comprehensive information on more than 550 million total organizations as of December 31, 2023. Access to longitudinal curated data is critical for global commerce, and with only a small percentage of the world's businesses filing public financial statements, the company's data is a trusted source for reliable information about both public and private businesses. By building such a set of data over time, the company is able to establish a unique identifier that creates a single thread connecting related corporate entities allowing its clients to form a holistic view of an enterprise. This unique identifier, which the company refers to as the D-U-N-S Number, is an organization's fingerprint or Social Security Number.

Leveraging its commercial credit data and analytics, as well as compliance intelligence, the company's Finance & Risk solutions are used in the critical decisioning processes of finance, risk, compliance and procurement departments worldwide. The company is a market leader in commercial credit decisioning, with many of the top businesses in the world utilizing its solutions to make informed decisions when considering extending business loans and trade credit. The company is also a leading provider of data and analytics to businesses looking to analyze supplier relationships and more effectively collect outstanding receivables, detect and mitigate business fraud, and assess and track their business partners' Environmental, Social and Governance (ESG) performance and activities. The company's proprietary Paydex score is widely relied upon as an important measure of credit health for businesses. The company is well positioned to provide accessible and actionable insights and analytics that mitigate risk and uncertainty, and ultimately protect and drive increased profitability for its clients.

The company's Sales & Marketing solutions combine firmographic, personal contact, intent and non-traditional, or alternative data, such as foot traffic, website usage, social media posts, online browsing activity and shipping trackers, to assist clients in optimizing their sales and marketing strategy by cleansing customer relationship management (CRM) data and narrowing their focus and efforts on the highest probability prospects. The company provides invaluable insights into businesses that can help its clients grow their businesses in a more efficient and effective manner.

As of December 31, 2023, the company had a global client base of approximately 240,000, including some of the largest companies in the world. The company's data and analytics support a wide range of use cases covering nearly all industry verticals, including financial services, technology, communications, government, retail, transportation and manufacturing. In terms of its geographic footprint, the company has an industry-leading presence in North America, an established presence in the United Kingdom and Ireland (U.K.), Northern Europe (Sweden, Norway, Denmark, Finland, Estonia and Latvia), Central Europe (Germany, Austria, Switzerland and various other central and eastern European countries), Greater China and India through its majority or wholly-owned subsidiaries and a broader global presence through its Worldwide Network alliances (WWN alliances).

Solutions

The defining characteristic of the company's solutions is the breadth and depth of its combined proprietary and curated public data and actionable analytics that help drive informed decisions for its clients. As of December 31, 2023, the company's Data Cloud is compiled from tens of thousands of sources, as well as from data collected by its 13 WWN alliances, who provide both data sourcing and local distribution channels for 256 countries and territories worldwide. The company is uniquely able to match data to its corresponding entity, and have extensive related intellectual property dedicated to this function.

Data is only valuable when it drives action that moves an organization towards its goals. Underpinned by an integrated technology platform, the company's solutions derive data-driven insights that help clients target, grow, collect, procure and comply. The company provides clients with both curated data to incorporate into their internal workflows and end-to-end solutions that generate insights from this data through configurable analytics.

Finance & Risk

The company's Finance & Risk solutions provide mission critical data and analytics to its clients as they seek to manage risk, minimize fraud and monitor their supply chain. Top commercial enterprises across the globe utilize its configurable solutions to make better decisions when considering small business loans, extending trade credit, analyzing supplier relationships, onboarding new customers and vendors and collecting outstanding receivables. The company's Finance & Risk solutions help clients increase cash flow and profitability while mitigating credit, operational, compliance and ESG risks.

The company's principal Finance & Risk solutions include:

D&B Finance Analytics, which includes D&B Credit Intelligence and D&B Receivables Intelligence, is a subscription-based online application that offers clients real time access to the company's most complete and up-to-date global information, comprehensive monitoring and portfolio analysis.

D&B Direct is an application programming interface (API) that delivers risk and financial data directly into enterprise applications, such as enterprise resource planning applications (ERPs) and CRM for real-time credit decision making. The API format allows users to configure their own solutions for their organization's needs.

D&B Small Business is a suite of powerful tools that allows SMBs to monitor and potentially build their business credit file. SMBs can review detailed reporting on all D&B scores and ratings as well as access triggered alerts for any changes in scores and custom reports with key scores and risk indicators.

D&B Enterprise Risk Assessment Manager (eRAM) is a global solution for managing and automating credit decisioning and reporting for complex account portfolios, regardless of geography. This solution provides globally consistent data and integrates with in-house ERPs and CRMs. eRAM allows clients to access all of the company's global scores and risk indicators for customized scoring, reporting and analytics.

D&B Risk Analytics, includes D&B Supplier Intelligence, D&B Compliance Intelligence and D&B ESG Intelligence, is a subscription-based online application that offers clients real-time access to the company's most complete and up-to-date global information, comprehensive monitoring and portfolio analysis tool to mitigate supply chain risk, regulatory risk including Know Your Vendor (KYV), and ESG assessment and related risk. The Compliance Intelligence solution has been enhanced to provide comprehensive insights into businesses to facilitate global Anti-Money Laundering (AML)/Know Your Customer (KYC) compliance and to minimize financial, legal and reputational risk exposure. The workflow and automation provides compliance and onboarding by validating identities of businesses against a global Data Cloud of over 550 million organizations to confirm accurate representation.

Risk Guardian, which includes Credit and Compliance Intelligence for B2B and B2C risk assessment, is a subscription-based online and API application that offers clients real-time access to the company's most complete and up-to-date Northern Europe information, comprehensive monitoring and portfolio analysis.

D&B Beneficial Ownership offers risk intelligence on Ultimate Beneficial Ownership to be the world's largest commercial database. Clients are able to view, update and monitor an organization's hierarchy and beneficial ownership to provide clarity, efficiency and accuracy around beneficial owners. The database includes key shareholders, both individuals and corporate entities, globally.

Sales and Marketing

The company's Sales and Marketing solutions help businesses discover new revenue opportunities and accelerate growth by extending the use cases of its data and analytics platform. By adding its proprietary business data set to its professional contact, intent and non-traditional data, the company is able to provide a single view of the prospective customer. The company's Sales & Marketing solutions extend beyond simple contact data to enable modern marketers and sellers to automate data management and cleansing, leverage AI-powered models to build segments of high-propensity prospects, activate those segments across email, digital ads, paid media and sales plays, unmask and track website visitors and measure campaign performance. The company helps its clients optimize their sales and marketing functions and narrow their focus on the highest probability businesses.

The company's principal Sales & Marketing solutions include:

D&B Connect empowers businesses to make data-driven decisions by providing easy access to the largest, trusted source of premastered entity data through the company's proprietary AI/ML-powered matching algorithm. The company's self-service suite reduces complexity, accelerates time to value, and enables customers to establish and maintain accurate golden records through automation, while leveraging the globally trusted D-U-N-S number. D&B Connect offers a modern approach to master data management that allows customers to quickly identify opportunities and potential risks within a business.

D&B Optimizer is an integrated data management solution that links clients' first party business records in their CRMs, marketing automation and other marketing applications directly with the D&B Data Cloud and ensures continuous data hygiene and management to drive actionable commercial insights and a single client view across multiple systems and touchpoints.

D&B Direct is an API-enabled data management solution that delivers valuable customer insights into CRMs, marketing automation and other marketing applications for on-demand business intelligence. This configurable format allows users to tailor their own solutions for their organization's needs.

D&B Rev.Up ABX is an open and agnostic platform that aligns marketing and sales teams to deliver an optimal and coordinated buying journey for accelerated pipeline creation and progression. D&B Rev.Up ABX consolidates first and third party data, allows teams to build high-propensity targets from that data for account-based campaigns, activate target segments across leading email, advertising, and sales automation tools, engage prospects with personalized content, and measure resulting campaign performance.

D&B Audience Targeting helps clients reach the right audiences with the right messages by leveraging the company's digital IDs and curated pre-defined B2B audience targeting segments that span digital display, mobile, social and connected TV advertising channels. The company's offerings also include global online and offline data onboarding and transformation and B2B and business-to-consumer identity graph and audience targeting data, which extend its position in the B2B online marketing value chain and build upon its Audience Solutions business by adding global scale and online data to power omni-channel marketing around the world.

D&B Visitor Intelligence turns web visitors into leads by leveraging D&B's rich B2B data set and digital identity resolution capabilities to unmask anonymous web traffic and identify which companies and potential buyers are visiting client websites. This critical visitor intelligence drives personalized web experiences, increased conversion rates with prefill web registrations and retargeting capabilities to quickly engage these new leads and accelerate the sales process.

D&B Hoovers is a sales intelligence solution that allows clients to research companies, quickly build pipelines, engage in informed conversations and enhance sales productivity. Clients are able to target companies and contacts through search filters that continually refresh based on developed criteria. The solution populates leading tools such as Salesforce, Microsoft Dynamics, HubSpot and Marketo records to allow clients to reduce time spent on administrative tasks and improve sales productivity.

InfoTorg is a subscription based online SaaS application that provides clients with detailed information services on people, companies, vehicles, real estate, laws and regulations as well as court judgments in Sweden. InfoTorg helps the company's clients solve their core everyday tasks based on verified and easy to find information. The versatility of the product enables many different use cases, e.g. AML/KYC - controls in the financial industry, verification and control of individuals in the public sector, as well as vehicle transactions for car dealers and workshops.

Growth Strategy

The key elements of the company's strategy are to enhance existing client relationships; win new clients in targeted markets; develop innovative solutions; expand its presence in attractive international markets; and selectively pursue strategic acquisitions.

Clients

The company has a diversified client base with approximately 240,000 clients worldwide during 2023. The company's client base is diversified across size, industry and geography, and features minimal concentration; with no client accounting for more than 5% of revenue and its top 50 clients accounting for approximately 25% of revenue. The company's clients include enterprises across nearly all industry verticals, including financial services, technology, communications, retail, transportation and manufacturing, and its data and analytics support use cases of all types. A substantial portion of the company's revenue is derived from companies in the financial services industry. The company has held relationships with 18 of its top 25 clients by size of revenue for the year ended December 31, 2023, which reflects how deeply embedded it is in their daily workflows and decisioning processes.

In addition to its blue chip corporate client base, the company serves a number of government organizations. Through the development of its analytics, the company continues to move into mission critical functions with higher applicability across federal, state and local government organizations.

The company has a presence in 256 countries and territories, including the United States, Canada, the U.K., Northern Europe, Central Europe, Greater China and India as of December 31, 2023. The company's international presence is organized through the WWN alliances and majority or wholly-owned markets.

International Presence

The company has an operating framework of owned, majority-controlled and alliance markets that serve international clients and secure critical global data to support both its United States and international clients. Across all international markets, the company leverages its unique data sets and solutions to serve its clients' Finance & Risk and Sales & Marketing needs.

There are certain key international markets in which the company operates independently, including the U.K., Northern Europe, Central Europe, Greater China and, in the case of India, through a joint venture in which it is the majority owner. As it continues to provide international companies with its best-in-class data on U.S. companies, suppliers and prospects, the company's solutions have also increasingly become localized in recent years to better serve foreign markets. The company's local presence ensures the complete, timely and accurate collection of commercial information.

In addition, as of December 31, 2023, the company also operated through 13 WWN alliances. The company's WWN members license its data, solutions, as well as its trademarks and brand, to serve local markets where it does not have a direct ownership interest and collect local data which is provided to D&B's Data Cloud. The company's extensive international network enables millions of executives around the world to make confident business decisions with reliable and accessible information. The company's strategic relationships with its global WWN alliances provide it with best-in-class breadth of international data in its Data Cloud, as well as a strong distribution network for its D&B solutions.

Competition

The company's main competitors in the enterprise and mid-market include Bureau van Dijk (owned by Moody's Corporation), Experian and Creditsafe in Europe and Experian and Equifax in North America. In the SMB market, its competition generally includes Equifax, Experian and other consumer credit providers that offer commercial data.

In the United Kingdom, the company's direct competition for its Finance & Risk solutions is primarily from Moody's Analytics and Creditsafe. Additionally, the Sales & Marketing solutions landscape in these markets is both localized and fragmented, where numerous local players of varying sizes compete for business.

In Northern Europe, the company primarily competes with Enento and Experian and in Central and Europe markets it competes with several regional and local players.

In Asia Pacific, the company faces competition in its Finance & Risk solutions from a mix of local and global providers. In China, the company primarily competes with global providers, such as Experian and Moody's Corporation, as well as technology driven local players focusing on domestic data.

Regulatory Matters

On April 6, 2022, the U.S. Federal Trade Commission finalized approval of a Consent Order with the company (the FTC Order) primarily relating to the company's business credit managing and monitoring products. The FTC Order requires that the company undertakes specific compliance practices and reporting during its term, which ends on April 6, 2042.

The company proactively manages its compliance with laws and regulations through a dedicated legal and compliance and ethics team situated in the United States, Europe, Greater China and India, with all team members reporting to the Chief Legal Officer and Chief Ethics and Compliance Officer in the United States. Through its legal and global compliance and ethics functions, the company operates a comprehensive global compliance and ethics program aligned with the U.S. Federal Sentencing Guidelines Elements of an Effective Compliance and Ethics Program, the OECD Good Practices Guidance on Internal Controls, Ethics, and Compliance, the OECD Guidelines Governing the Protection of Privacy and Transborder Flows of Personal Data, the accountability principle of the GDPR, International Organization for Standardization (ISO) standards for Compliance Management Systems (ISO 37301), Information Security Management Systems (ISO 27001), and Privacy Information Management Systems (ISO 27701) and the FTC Order. The laws and regulations that affect the company's business include, but are not limited to:

the GDPR, the ePrivacy Directive and implementing national legislation, and judicial and regulatory developments on the EU and national level;

the U.S. federal, state and local privacy and data protections laws such as the Federal Trade Commission Act (FTC Act) and similar state laws, state data breach laws and state privacy laws;

China's Cybersecurity Law, China Personal Information Protection Law (PIPL), Data Security Law (DSL), and Generative AI Measures as well as other civil and criminal laws relating to data protection and artificial intelligence;

India's new Digital Personal Data Protection Act, 2023 (DPDPA), Information Technology Act, 2000, Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and India Cert-In Cybersecurity Directions, 2022; and

oversight by regulatory authorities for engaging in business credit reporting, such as the U.K. Financial Conduct Authority, the People's Bank of China, the Sweden Authority for Privacy Protection, Finnish Data Protection Ombudsman, Datatilysnet of Denmark, and Datatilysnet of Norway.

History

The company was founded in 1841. It was incorporated in 2018. The company was formerly known as The Dun & Bradstreet Corporation and changed its name to Dun & Bradstreet Holdings, Inc. in 2020.