WPP Stock

WPP plc operates as a creative transformation company worldwide.

The company offers national and multinational clients a comprehensive range of communications, experience, commerce and technology services.

The company’s business comprises the provision of creative transformation services on a national, multinational and global basis. It operates in more than 100 countries.

Segments

The company operates through three reportable segments: Global Integrated Agencies, Public Relations, and Specialist Agencies.

Global Integrated Agencies

This segment’s creative services include advertising, marketing and brand strategies and campaigns across all media. The company is increasing its share in targeted fast-growth areas, including digital communications, healthcare, ecommerce, experience, marketing technology and production. The company’s media offer includes the full range of media planning and buying services, delivered primarily through GroupM, the world’s leading media investment company, and its agencies. Targeted growth segments are digital media (search, social and programmatic), new business models, such as GroupM Nexus, and data and technology. In 2022, WPP’s integrated agency networks included Ogilvy, VMLY&R, Wunderman Thompson, AKQA, GroupM, and Hogarth.

Public Relations

The company’s PR firms help clients communicate with their stakeholders, from consumers and investors to governments and NGOs. The company’s public affairs companies include Burson Cohn & Wolfe (BCW), FGS Global (formed from the combination of Finsbury Glover Hering & Sard Verbinnen & Co), and Hill+Knowlton Strategies.

Specialist Agencies

The company’s specialist agencies provide services by region or type. Brand experience and identity and specialist, targeted services are the principal growth segments. In 2022, they included the brand consultancies Landor & Fitch, Superunion, Design Bridge, and the specialist healthcare media business CMI.

During 2022, the company had reallocated a number of businesses between Global Integrated Agencies and Specialist Agencies.

Strategic Approach

The company continues to enhance its proposition by leveraging the company’s industry-leading global media platform, technological capabilities and strategic global partnerships.

Creativity: An ongoing commitment to creativity, the company’s most important competitive advantage.

Data & Technology: Harnessing the company’s capabilities in data and technology and its unique partnerships with leading technology firms.

Central to the company’s strategy is its intention of reducing complexity and delivering a simpler structure for the benefit of the company’s clients, across the company’s companies and within its individual markets.

Clients: The company is a client-centric organization.

Companies: The company has fewer, more integrated companies equipped to adapt to a changing market.

Countries: The company integrates at a country level to serve clients locally and leverage local scale.

Clients

The company works with 307 of the Fortune Global 500, all 30 of the Dow Jones 30, and 60 of the FTSE 100.

History

WPP plc was founded in 1985. The company was incorporated in 2012 in Jersey.