Ubisoft Entertainment Stock

Ubisoft Entertainment SA engages in producing, publishing, and distributing interactive entertainment products. The company produces multimedia, audiovisual, and computer products, principally video games, educational and cultural software, cartoons and literary, cinematographic, and televisual works. Ubisoft distributes its products in approximately 55 countries, and 18 development studios worldwide. Ubisoft launches ubi.com, its online game portal.

The company’s business is organized into three major fields: development; (the creation of game software); and publishing (the acquisition of game rights and external licenses, as well as product marketing) and distribution (the physical delivery of the final product to retailers of all kinds).

Development

The company creates game software. Its development covers from titles developed, produced and marketed by Ubisoft's in-house studios. Development also includes sales by third-party developers, for whom Ubisoft provides supervisory and co-production services and acts as guarantor of the final product’s quality.

Publishing

The company acquires game rights and external licenses, as well as product marketing. It offers titles designed and produced by third-party developers, for whom Ubisoft finances and supervises production in exchange for acquiring the license. Ubisoft then handles localization and manufacturing, as well as marketing and sales distribution.

Distribution

The company delivers the final product to retailers of all kinds. Its sales are distributed in two territories that include Europe and North America.

History

Ubisoft Entertainment S.A. was established by Claude, Michel, Yves, Gerard, and Christian Guillemot in 1986. The company was formerly known as Ubi Soft S.A. and changed its name to Ubisoft Entertainment SA in 1996.