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About Publicis Groupe
Publicis Groupe S.A. provides marketing, communication, and digital business transformation services in North America, Europe, Asia Pacific, Latin America, Africa, and the Middle East.
The company is organized around four main services: Communication, Media, Data and Technology. The company operates as advertising agencies that offer billboard, television, radio, and press advertising services, as well as advertising solutions through digital channels under the Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, Marcel, Fallon, and BBH brands; and provides crisis communications, media relations, public affairs, financial communications, and strategy and event management services, as well as digital marketing services. Publicis Sapientis the company’s technological, digital and consulting platform, enabling the company’s clients to accelerate their digital transformation.
Strategy
The company’s strategy is to seek to create personalization at scale.
Clients
The company provides advertising and communications services to a diversified customer portfolio that is representative of the global economy.
Communications: The company’s clients include Altria, AT & T, Bradesco, Citigroup, Daimler AG, Deutsche Telekom Group, Fiat Chrysler Automobile Group, General Motors, Google, Heineken, Kellogg, L’Oreal, McDonald’s, Nestle, Procter & Gamble, Renault, Samsung, Toyota, Volkswagen, and Walmart.
Media: The company’s clients include Bank of America, Best Buy, Citigroup, Comcast, Coty, Deutsche Telekom Group, Fiat Chrysler Automobile Group, GSK, Kellogg, Kohl’s, Kraft Heinz, Lowe’s Companies, Inc., Nestle, Novartis Pharma, Procter & Gamble, Reckitt Benckiser, Samsung, The JM Smucker, Verizon, Whirlpool Group.
Technology/Digital Business Transformation: The company’s clients include Anglo Gulf Trade Bank, Capital Group, Cargill Agricola S/A, Citigroup, Daimler AG, Fiat Chrysler Automobile Group, Goldman Sachs Group Inc, Invesco, Lloyds Banking Group (LBG), Marriott Group, McDonald’s, Nationwide Building Society, Nissan, RBS, Samsung, Unilever, US Dpt of Health & Human Services, Verizon, Wellington Management Co LLP, and Z Energy.
Health: The company’s clients include Abbvie, AstraZeneca, Bayer, Biogen Idec, Bristol-Myers Squibb, Gilead Sciences, GSK, Hospital Corporation America, Ipsen, Johnson – Johnson, Merck & Co, Novartis Pharma, Novo Nordisk, Pfizer, Roche, Sanofi, Sunovion, Takeda.
The company serves financial; automotive; TMT; non-food consumer products; food and beverage; healthcare; leisure/energy/luxury; retail; and other sectors.
History
Publicis Groupe S.A. was founded in 1926.
