About Americanas
Americanas S.A. engages in the e-commerce business through a digital platform in Brazil. The company has a portfolio with the brands Americanas.com, Submarino, Shoptime, SouBarato, Digital Finance, Submarino Finance and B2W Services, which offer approximately 40 categories of products and services through the Internet, telesales, catalogs, TV and kiosk distribution channels.
The company’s portfolio contains the Americanas.com, Submarino, Shoptime and Sou Barato brands, offering an assortment of approximately 1.5 million products, divided into approximately 40 categories, such as games, computer products, telephones, electronics, toys, watches, perfumes, home electrical appliances, musical instruments, books, stationery, CDs, DVDs, bed and bath, video and photo, houseware, furniture, automotive products, and others and through Internet distribution channels, telephone sales, catalogues, TV and kiosk sales.
Americanas.com is the major online store in Latin America. Submarino offers its customer the latest in technology, entertainment, culture and innovation. The assortment of brand products is divided into 30 categories, such as books, fashion, telecommunications, electronics, computer, games and online services, among others. The brand also has exclusive coolstuff areas where the most remarkable and products could be found, as well as wearable tech, which consist of the most modern devices connected to the Internet to facilitate users day-to-day lives.
Shoptime offers exclusive brands and products designed to make the homes and the lives of its clients more practical through such own brands as Home & Comfort, Fun Kitchen, La Cuisine and Life Zone. SouBarato’s customers find products in various categories, including smartphones and mobile phones, computers, TVs, electronics, watches and perfumes. B2W Services offers complete solutions in vertical technology to support the operations of both Marketplace sellers and online operations of the major brand.
History
Americanas S.A. was founded in 1999. The company was formerly known as B2W - Companhia Global do Varejo and changed its name to B2W - Companhia Digital in 2013. Further, the company changed its name to Americanas S.A. in July 2021.