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About Li Ning Company
Li Ning Company Limited engages in brand development, design, manufacture, sale and distribution of sport-related footwear, apparel, equipment and accessories in the People’s Republic of China.
The company’s major categories include running, basketball and sports casual in product lines and retail end. In respect of smart products, the company continued to leverage its advantage in product development to integrate smart elements into the established technology platform. Meanwhile, carrying on LI-NING brand’s DNA in professional sports, the company launched various running shoes, including ‘LI-NING Arc’, ‘LI-NING Cloud’, and ‘Super Light 13th’, gaining positive recognition amongst consumers.
In 2016, LI-NING brand strived to launch various professional and fashionable products for the categories of cross country running and outdoor sports products, attracting the endorsements from consumers.
The company intends to enter the international market with its brand names, promote and sell the brands from China. Under the business modes of sole distributor or authorized sole agent, the company established LI-NING exclusive stores or shop-in-shop in the region to sell major products and badminton-oriented products of LI-NING brand. The company’s business covers 44 countries across Asia, Europe, and the Americas.
As of December 31, 2016, the company operated 6,440 LI-NING brand conventional stores, flagship stores, factory outlets, and discount stores.
Coupled with the company’s insight of Chinese consumer demand in the sports fashion segment, LI-NING brand would co-operate with Danskin brand and gradually launch fashionable fitness products built on professional dance and yoga, which are tailor-made for female consumer group in China.
History
Li Ning Company Limited was incorporated in 2004 in the Cayman Islands as an exempted company with limited liability under the Companies Law, Cap.22 (Law 3 of 1961, as consolidated and revised) of the Cayman Islands.
