Procter & Gamble Stock

The Procter & Gamble Company operates as a global leader in the fast-moving consumer goods industry, focuses on providing branded consumer packaged goods to consumers around the world.

The company’s products are sold in approximately 180 countries and territories primarily through mass merchandisers, e-commerce (including social commerce) channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores (including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels. The company also sells direct to individual consumers. The company has on-the-ground operations in approximately 70 countries.

The company’s growth strategy is to deliver meaningful and noticeable superiority across five key vectors of its consumer proposition - product performance, packaging, brand communication, retail execution and consumer and customer value. The company uses its research and development (R&D) and consumer insights to provide superior products and packaging.

The company utilizes its marketing and online presence to deliver superior brand messaging to its consumers. The company partners with its customers to deliver superior retail execution, both in-store and online.

Sector Business Units

The company's ten product categories are organized into five sector business units and five reportable segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care.

Beauty: The company is a global market leader amongst the beauty categories, including hair care and skin and personal care. The company is a global market leader in the retail hair care market with nearly 20% global market share primarily behind the company’s Pantene and Head & Shoulders brands. In skin and personal care, the company offers a wide variety of products, ranging from deodorants to personal cleansing to skin care, such as the company’s Olay brand, which is one of the top facial skin care brands in the world with nearly 5% global market share.

Grooming: The company is the global market leader in the blades and razors market. The company’s global blades and razors market share is more than 60%, primarily behind the company’s Gillette and Venus brands. The company’s appliances, such as electric shavers and epilators, are sold primarily under the Braun brand in a number of markets around the world. The company holds nearly 25% of the male electric shavers market and over 50% of the female epilators market.

Health Care: The company has the number two market share position with nearly 20% global market share behind the company’s Crest and Oral-B brands. In personal health care, the company is a global market leader among the categories, including respiratory treatments, digestive wellness, vitamins and analgesics behind the company’s Vicks, Metamucil, Pepto-Bismol and Neurobion brands.

Fabric & Home Care: This segment is consisted of a variety of fabric care products, including laundry detergents, additives and fabric enhancers; and home care products, including dishwashing liquids and detergents, surface cleaners and air fresheners. In fabric care, the company generally has the number one or number two market share position in the markets and is the global market leader with over 35% global market share, primarily behind the company’s Tide, Ariel and Downy brands. The company’s global home care market share is about 25% across the categories, primarily behind the company’s Cascade, Dawn, Febreze and Swiffer brands.

Baby, Feminine & Family Care: In baby care, the company is a global market leader with more than 20% global market share. The company has the number one or number two market share position in the markets, primarily behind the company’s Pampers brand. The company is a global market leader in the feminine care category with over 25% global market share, primarily behind the company’s Always and Tampax brands. The company’s family care business is predominantly a North American business consisted primarily of the Bounty paper towel and Charmin toilet paper brands. North America market shares are over 40% for Bounty and over 25% for Charmin.

Beauty: This segment offers hair care products (conditioner, shampoo, styling aids, and treatments) under Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; and skin and personal care (antiperspirant and deodorant, personal cleansing, and skin care products) under Olay, Old Spice, Safeguard, Secret, and SK-II brands.

Grooming: This segment offers grooming products (appliances, female blades & razors, male blades & razors, pre- and post-shave products, and other grooming) under Braun, Gillette, and Venus brands.

Health Care: This segment offers oral care (toothbrushes, toothpastes, other oral care) products under Crest and Oral-B brands; and personal health care (gastrointestinal, pain relief, rapid diagnostics, respiratory, vitamins/minerals/supplements, other personal health care) products under Metamucil, Neurobion, Pepto-Bismol, and Vicks brands.

Fabric & Home Care: This segment offers fabric care (fabric enhancers, laundry additives, and laundry detergents) products under Ariel, Downy, Gain, and Tide brands; and home care (air care, dish care, P&G professional, and surface care) products under Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands.

Baby, Feminine & Family Care: This segment offers baby care (baby wipes, taped diapers and pants) products under Luvs and Pampers brands; feminine care (adult incontinence and feminine care) products under Always, Always Discreet, and Tampax brands; and family care (paper towels, tissues, toilet paper) products under Bounty, Charmin, and Puffs brands.

Key Customers

The company’s customers include mass merchandisers, e-commerce (including social commerce) channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores (including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels. The company also sells direct to consumers. Sales to Walmart Inc. and its affiliates represent approximately 15% of its total sales in 2023.

Government Regulation

The company is subject to a wide variety of laws and regulations across the countries in which the company do business. In the United States, many of the company’s products and manufacturing operations are subject to one or more federal or state regulatory agencies, including the U.S. Food and Drug Administration (FDA), the Environmental Protection Agency (EPA), the Occupational Safety and Health Administration (OSHA), the Federal Trade Commission (FTC) and the Consumer Product Safety Commission (CPSC). The company is also subject to anti-corruption laws and regulations, such as the U.S. Foreign Corrupt Practices Act, and antitrust and competition laws and regulations that govern the company’s dealings with suppliers, customers, competitors and government officials.

The company is also subject to expanding laws and regulations related to environmental protection and other sustainability-related matters, non-financial reporting and diligence, labor and employment, trade, taxation and data privacy and protection, including the European Union’s General Data Protection Regulation (GDPR) and similar regulations in states within the United States and in countries around the world.

Research and Development

The company’s research and development costs were $2.0 billion in 2023.

History

The Procter & Gamble Company was founded in 1837. The company was incorporated in Ohio in 1905.